Associate Business Analyst (Apparel/Retail Experience Required)

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Position Overview

*This is not a coding or data engineering role. You will be working with real business data, sales trends, customer behavior, inventory, and performance metrics which will help our teams make smarter decisions. If you love finding patterns in spreadsheets, building dashboards, and telling the story behind the numbers, you will fit right in.*

You'll Thrive here if you:

• Enjoy digging into numbers and presenting what you find 
• have experience with reporting tools like Excel, Power BI, or Google Analytics
• Know your way around Retail, eCommerce, or Merchandising data
• Are proactive, curious, and ready to grow your analytical skill set

Responsibilities

• Collaborate cross-functionally with DTC channels and supporting departments including eCommerce, Retail, Marketing, Merchandising, and Planning, to translate business initiatives into data requirements and actionable reporting.
• Monitor competitive, market, and technology trends to inform channel strategies and support data-driven decision-making across Greyson’s growing DTC ecosystem.
• Develop, maintain, and continuously improve recurring dashboards and ad-hoc reports that provide visibility into DTC performance, customer behavior, and financial outcomes.
• Create and enhance reporting using Excel and Business Intelligence platforms (e.g., NSAW, Shopify, GA4, NetSuite, Power BI) to surface insights across channels.
• Support data integration, enrichment, and validation processes to ensure accuracy and alignment across systems and teams.
• Partner with channel leaders and Finance on quarterly and annual forecasting needs.
• Analyze DTC sales and customer behavior data to identify trends, inform product performance, and evaluate promotional effectiveness.
• Analyze competitive and market trends to identify growth opportunities and inform channel strategies.
• Build customer segmentation and cohort analyses to support retention, personalization, and lifetime value strategies.
• Delivery weekly and monthly performance recaps highlighting key drivers, opportunities, and actionable insights for cross-functional partners.
• Partner with Inventory and Site Merchandising teams to analyze demand trends, sell-through rates, and product performance.
• Develop reporting that supports assortment planning, replenishment, and markdown strategies.
• Generate standard and ad-hoc reports summarizing business and financial data for review by cross-functional leaders.
• Create visualizations of  sales, inventory, and conversion data at category, product, and SKU levels to support buy plans and channel inventory positioning.

Key Attributes

• Highly analytical, detail-oriented, and organized
• Proactive communicator with strong collaboration skills
• Comfortable working independently and in cross-functional settings
• Adaptable to a fast-paced, entrepreneurial environment
• Deals well with ambiguity
• Proficient in Excel and other BI tools, comfortable learning new data tools and systems

Requirements

• Bachelor’s degree in business, Finance, Analytics, or related field
• 1–2 years of experience in eCommerce, Retail, or DTC analytics
• Strong proficiency in Excel and familiarity with BI tools (e.g., GA4, Power BI, or similar)
• Familiarity with NetSuite and Oracle products (NSAW, NSPB) and Shopify preferred
• Exceptional attention to detail and ability to translate complex data into clear insights
• Must reside within a drivable distance to either Detroit, MI or Grand Rapids, MI for occasional onsite meetings

Benefits

• Medical, Dental, and Vision Insurance options
• Company-paid Life and Disability Insurance
• 401(k)
• Unlimited Paid Time Off and Paid Holidays
• Competitive Employee Discount
• Additional voluntary benefits including FSA, HSA, and more 60000.00 To 70000.00 (USD) Annually