We are seeking an experienced Product Marketing Manager to drive marketing strategy and
content creation for our data and AI platform solutions. This role requires a unique blend ofproduct marketing expertise, technical data management knowledge, and content creation skillsto support our sales organization across all stages as well as campaign and web assets throughthe full customer journey and marketing funnel.Key ResponsibilitiesGo-to-Market Strategy & Sales Enablement● Develop and execute comprehensive go-to-market strategies for Incorta’s platform andthe multiple solutions with on the platform.● Create sales plays and supporting materials that align with different customer segmentsand use cases● Build content that supports prospects through every stage of the sales funnel, fromawareness to conversion● Collaborate with sales teams to understand field needs and optimize messagingeffectivenessContent Creation & Management● Experiencec producing high-quality technical content including whitepapers, casestudies, solution briefs, and competitive battle cards● Experience in develop website content, landing pages, and digital assets that driveengagement and conversion● Create demo scripts, pitch decks, and technical documentation for sales teams fortechnical sales and value sales methodologies● Manage content calendar and ensure consistent messaging across all marketingchannelsTechnical Product Marketing● Translate complex technical data platform capabilities into compelling customer valuepropositions.● Develop positioning and messaging for data management, analytics, agents, AI andintegration solutions● Create technical content that resonates with both business and technical decisionmakers● Support product launches and feature announcements with appropriate marketingmaterialsMarket Intelligence & Competitive Analysis● Conduct market research and competitive analysis for Incorta’s main competitors forsales● Monitor industry trends, customer feedback, and competitive movements● Provide market insights to inform product roadmap and marketing strategy decisionsRequired QualificationsExperience● 4-5 years of product marketing experience, preferably in B2B technology companies● Experience as a Sales Engineer, Solutions Engineer, or similar technical customer-facingrole preferred● Background in technical writing, content management, or content creation rolesTechnical Background● Hands-on experience with enterprise data management platforms such as:○ Oracle Database and related technologies○ SAP ERP or other SAP solutions○ Snowflake data warehouse platform○ Databricks analytics platform○ Other modern data stack technologies● Understanding of data architecture, ETL/ELT processes, and analytics workflows● Ability to discuss technical concepts with both technical and non-technical audiencesCore Skills● Proven track record of creating effective sales enablement materials and go-to-marketstrategies● Strong written and verbal communication skills with ability to create compelling technicalcontent● Experience with marketing automation, CRM systems, and content managementplatforms● Analytical mindset with the ability to measure and optimize marketing programeffectiveness● Project management skills and ability to work cross-functionally with sales, product, andmarketing teams$140,000 - $175,000 a yearSF Bay NYC - 158k-175k // Non Metro 140k-155kApply for this job
