Lifecycle Communication Coordinator

The Gathering Spot is looking to hire a Lifecycle Communications Coordinator within the Marketing Department, reporting to the Head of Marketing, to be responsible for member communications throughout the full member journey — from onboarding to retention and re-engagement.

Job Responsibilities:

• Develop and execute targeted lifecycle communications to members, including onboarding, engagement, renewal, and reactivation campaigns.
• Draft and distribute communications regarding member events, club updates, and member benefits across multiple channels, including:
• Email
• Push Notifications
• Text Messaging
• Manage and segment member email lists to ensure relevant, personalized communication at each stage of the member experience.
• Partner with Membership, Operations, and Marketing teams to ensure clear, consistent, and timely communication to members.
• Collaborate with the Member Events team to monitor event attendance and engagement trends, optimizing communications accordingly.
• Utilize data insights and engagement metrics to refine content, timing, and targeting for ongoing improvement.
• Ideate and create local promotions and campaigns to attract new members and deepen engagement with existing members.
• Support automation setup and testing for recurring member touchpoints (e.g., onboarding series, event reminders, renewal notices).

Job Requirements:

• Strong written and verbal communication skills with the ability to adapt tone and messaging for different audiences.
• Exceptional attention to detail and commitment to producing timely, error-free work.
• Experience with email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo, or similar).
• Familiarity with audience segmentation, A/B testing, and engagement analytics.
• Design skills using tools such as Illustrator, Photoshop, or Canva are a plus.
• Hands-on experience with web content management tools, such as WordPress.
• Ability to work under pressure and manage multiple deadlines in a fast-paced environment.
• Passion for continuous improvement and a data-informed approach to communication.
• Undergraduate degree preferred but not required.
• Flexibility, including availability for occasional weekend and evening work.