Lifecycle Marketing Manager
Fullbay is seeking a Lifecycle Marketing Manager to design, execute, and optimize the programs that drive engagement and conversion throughout the marketing funnel. This role focuses on leveraging Marketo and complementary marketing tools to create automated, data-driven journeys that convert leads into customers and re-engage existing audiences. You’ll lead the development of nurture campaigns, build and optimize conversion experiences, and collaborate closely with teams across Marketing, Sales, and RevOps to ensure every touchpoint delivers measurable impact.
This is a hands-on, strategic position ideal for a marketer who thrives at the intersection of technology, content, and performance — transforming lifecycle insights into campaigns that drive real results.Primary Duties & Responsibilities:
- Own the customer lifecycle marketing strategy — design and execute automated journeys that engage, educate, and convert leads across all lifecycle stages.
- Build, launch, and optimize nurture programs in Marketo that align with buyer journeys and lifecycle stages.
- Partner with Demand Gen, Product Marketing, and Sales to ensure consistent messaging and smooth handoffs throughout the funnel.
- Manage and optimize key conversion tools including Unbounce (landing pages), OptinMonster (pop-ups and lead capture), and our live chat platform to create a cohesive experience from first touch to purchase.
- Develop and maintain segmentation and personalization strategies across email, chat, and landing pages to improve engagement and conversion.
- Leverage AI-driven tools and processes to enhance personalization, optimize messaging, and accelerate testing and reporting workflows.
- A/B test and continuously optimize emails, landing pages, CTAs, forms, and onsite experiences to improve conversion rates and funnel performance.
- Define key metrics for engagement, conversion, and retention across channels; provide insights and recommendations based on those metrics.
- Collaborate with RevOps to ensure accurate tracking, attribution, and system integrations — while focusing on strategy, content, and optimization.
- Work cross-functionally with content, creative, and web teams to align campaigns with brand tone and visual identity.
- Stay current on marketing automation, AI innovation, and CRO best practices, experimenting with new techniques and technologies to drive results.
- Adheres to all confidentiality and compliance regulations.
- Performs other duties as assigned.
Minimum Education & Work Experience:
- Bachelor’s Degree in marketing, business, or related field.
- 4–7+ years of experience in B2B SaaS marketing, with a focus on lifecycle, demand generation, or email marketing.
- Hands-on experience using Marketo (or similar platform) to build, launch, and optimize email campaigns.
- Strong understanding of funnel metrics, segmentation, and conversion optimization.
- Experience with landing pages and lead capture tools (e.g., Unbounce, OptinMonster, or similar).
- Demonstrated ability to analyze campaign data and identify opportunities to improve performance.
- Proficiency in A/B testing and iterative campaign improvement.
- Excellent written communication skills, attention to detail, and QA rigor.
- Collaborative mindset and ability to work cross-functionally across marketing, sales, and operations teams.
Key Skills and Qualifications:
- Familiarity with Salesforce and how it integrates with marketing automation platforms.
- Understanding of email deliverability and compliance standards (CAN-SPAM, GDPR, CASL).
- Experience in SaaS or vertical tech industries (automotive, fleet, or industrial preferred).
- Familiarity with AI-powered marketing tools (e.g., for personalization, predictive analytics, content optimization, or workflow automation).
- Basic knowledge of HTML/CSS for email customization.
Physical Demands and Work Environment:The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
- Regularly required to sit at a desk in front of a computer and use hands to finger, handle, or feel objects, tools, or controls (including a computer keyboard and operating a telephone), lift and/or move up to 10 pounds.
- Frequently requires the use of hands and arms for reaching, as well as the ability to walk and communicate effectively through speaking and listening.
- Specific vision abilities required by this position include close vision, color vision, and the ability to adjust focus.
- Noise level in the work environment is usually moderate.
- Type on a computer keyboard and look at a computer monitor, and operate a cell phone or a computer-based phone.
