Social Media Manager

The Social Media Manager will oversee the platform management and community engagement efforts for the Great Healthworks Portfolio of products with a focus on the XL Brands line.  The Social Media Manager will contribute to the ideation and execute on creating engaging organic social content. The Social Media Manager will work collaboratively with the creative teams as well as Brand Managers to ensure that our content aligns with the overarching brand(s) vision and goals. Their focus will be to start organic conversations, create engaging social content, and nurture community culture through our company and sports team partnerships events. They will be pivotal in building audience communities by engaging beyond owned channels to grow reach.

How You Will Make an Impact

• The Social Media Manager will manage the day-to-day scheduling, messaging, monitoring for assigned brands and social channels.
• The Social Media Manager will Collaborate closely with brand management, graphics, producers and influencer managers to craft compelling organic social content, for social platforms such as X, Instagram, Facebook and TikTok, aligning with the overarching brand strategy.
• Captures and creates social media content and performs basic social editing
• The Social Media Manager will craft compelling copy that aligns with the brand persona and encourages engagement.
• Create and manage social content calendars to support the department’s overarching Marketing and assigned Brand’s Calendar. 
• The Social Media Manager will ensure that content aligns with the brand's tone, voice, and visual guidelines across all platforms. 
• Use social listening tools to insert the brand into relevant trending conversations in the industry.
• Produce monthly social reporting around social content performance and brand sentiment.

What We Offer

• Amazing opportunities for career progression
• Dynamic, fun, entrepreneurial and diverse culture 
• Medical (Choice Plus or HSA) & Prescription Drug, Dental (DHMO or DPPO), Vision, and Ancillary options
• Health and wellness are a top priority – committed to self-care
• 401(k) (100% match (dollar-for-dollar) up to 6% of salary deferrals)
• 2 Company-Wide Breaks, Summer & Winter 
• Generous Paid Time Off and Paid Holidays
• Volunteer Time
• Employer Paid Life Insurance, Short-Term Disability, Long-Term Disability,
• Health Savings Account (company contributes $65 monthly)
• Employee Assistance Program
• Business casual atmosphere – jeans and sneakers are okay by us

What You Bring to the Table

• Bachelor’s degree in communications, marketing, digital communications, or related field required.
• 3-5 years of experience in managing social media platforms and content for Instagram, Facebook, X, TikTok, etc.
• Have a strong understanding of understanding brand voice and tone, specifically with the X platform.
• Demonstrated success in digital or social media strategy, translating brand marketing messages into engaging content.
• Experience collaborating closely with Brand Management and Digital teams to optimize content for brand awareness and engagement.
• Experience with planning, management, execution, and performance reporting on social platforms.
• Ability to work in a collaborative environment as well as working independently on projects.
• Excellent verbal and written communication skills.

EOE, DFWP