About FareHarbor
At FareHarbor, our mission is to make experiences better for everyone. Founded in 2013 in Hawaii and acquired by Booking Holdings in 2018, FareHarbor creates powerful tools that enable our clients (think boat rentals, museums, food tours, events and more!) to operate and grow.With over 20,000 clients across 90+ countries—we’re the largest in our industry and shaping the future of travel, together.Our team is an ‘Ohana of 700+ people around the world. We’re passionate about pioneering an industry, embracing challenges with open arms, and delivering value to the experiences industry.
FareHarbor Core Values:
- Think Client First
- We Are One ‘Ohana
- Be Curious and Learn
- Own It.
- Act With Integrity
- Embrace the Challenge
Why FareHarbor?
Founding FareHarbor required unwavering passion. Turning a start-up into the world’s leading and largest reservation software for tours, activities, and attractions required relentless dedication and vision. To date, we’ve helped over 20,000 global businesses operate successfully and are proud to have played a role in enabling business owners to live their dreams.And since day one, we’ve known that our real success lies in our people—the Ohana.With each new feature launched and new client onboarded, there is a team of incredible people behind the scenes who are full of dedication, passion, energy, and the will to succeed.
We encourage everyone to bring their whole selves to work—to believe in their abilities, to freely express their creativity, and to contribute with their own uniqueness by wearing their true colors. We take care of one another and always prioritize health and wellbeing. We give our people the space and trust to learn, to try, to succeed, to collaborate, to think outside of the box, to make mistakes, and even to fail. And then we come together to try again.From the minute you join, you have a voice. You find your space. You make an impact. We celebrate our victories, shout our successes, and are always eager to tackle new challenges. And we can’t wait to see all that’s to come.
About the role:
This will be the first hire in a new team that is focused on GTM strategy and analysis – helping build the foundation for how we grow smarter and faster. You’ll tackle one of our biggest commercial challenges: How do we make every commercial minute count?As a Lead GTM Analyst, you’ll partner directly with commercial leaders to design, test, and operationalize the frameworks that guide where and how we focus — across both prospects and existing customers. You’ll ensure our teams know which accounts matter most, how to prioritize AE and AM activity, and how to align resources to maximize growth.
By leading the development and scaling of scoring and segmentation models, you’ll directly shape sales efficiency, retention, and long-term growth strategy.
Responsibilities:
Framework Development & Experimentation
Own the design, governance, and continuous improvement of lead and account tagging and scoring frameworks.Develop and test data-driven prioritization logic through lead pool simulations that tie directly to commercial outcomes such as pipeline growth, conversion efficiency, and retention.Run controlled experiments across APAC, EMEA, and NORAM to incorporate local nuances and quantify impact.Promote adoption through transparent reporting and cross-functional collaboration with Sales, Marketing, and Operations.Operational execution.
Convert experimental outcomes into scalable CRM workflows and GTM playbooks, driving adoption through process design and enablement.Oversee operational changes in CRM (e.g., routing, allocation, pipeline hygiene) in partnership with Tool admins and Sales Ops.Define and enforce segmentation and tagging standards in collaboration with Sales, Product, Marketing, and Data Science.Improve data quality and enrichment by leveraging APIs, AI models, and third-party integrations.Strategic Insights
Integrate scoring model outputs into pipeline quality metrics and forecasting models.Quantify lead and account pool size, quality, and conversion dynamics to inform regional planning and headcount allocation.Deliver actionable insights that improve targeting precision, win rates, deal size, retention, and expansion performance.Requirements:
- Hands-on RevOps (B2B SaaS): 6-8+ years in commercial analytical/ RevOps roles, including 3+ years owning changes across routing, SLAs, territories, and pipeline hygiene (for leads and accounts).
- Execution Mindset: Bias for action and a “can-do” mentality; comfortable working in ambiguity and iterating quickly.
- Stakeholder Leadership: Effective at partnering across Sales, Marketing, Product, Ops, and leadership; able to influence priorities and build trust in new systems.
- Insight to Implementation: Proven record converting analysis into live operational changes (e.g. lead prioritization, GTM playbooks, comp/ Spif pilots) with measurable impact (conversion, win rate, adoption).
- CRM & Systems Execution: Proficient in orchestrating changes in Salesforce/HubSpot; able to partner with admins and ops to move fast while driving adoption in Sales/CSM.
- Applied Analytics: Experience building and testing scoring/segmentation/prioritization frameworks; strong Excel skills, proficient in Python/ SQL/ BI tools.
- Experimentation: Experience designing and running pilots, and using feedback loops to refine GTM prioritization.
Benefits
- Global leave benefit
- 22 weeks paid parental leave
- 2 weeks paid grandparent leave
- Extended care and bereavement leave
- Life insurance policy
- Pension Plan
- Central Amsterdam Location
- Discount CZ insurance
- Working in a multicultural environment - 45 different nationalities
- Commuting allowance for public transport & subsidized lunch
- Wellness benefits (Headspace subscription & wellness webinars)
- Hybrid friendly
- Work-from-home assistance
- Educational Opportunities
- Social hours & events and team-building
- 26 vacation days per year
FareHarbor is committed to creating a diverse environment, and we are an equal opportunity employer. We do not discriminate on the basis of race, color, religion, gender, gender identity, sexual orientation, national origin, disability, age, or veteran status. We welcome talent that can offer us new insights and perspectives on challenges that we face, and we take measures to eliminate unconscious bias throughout the interview and hiring process. In tandem, we work to cultivate an inclusive culture in which all of our employees can be their authentic selves.To learn more about how we use your information, see our Privacy Statement for Applicants.
By submitting your application, you confirm that you understand and agree that your information will be processed in accordance with our Privacy Statement for Applicants.Any offer of work (e.g. employment, assignment) will be subjected to the successful completion of pre-employment screening.
