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Full-timeDescription
Head of Growth Marketing
We are looking for a highly analytical and technically savvy leader of Demand Generation and Growth to own and drive our customer acquisition strategy. In this role, you will be responsible for developing and executing a comprehensive acquisition plan across all verticals. You will manage budgets, forecast qualified leads and conversions, and design test plans to optimize and expand performance. This role will also partner with sales on improving how the company optimizes qualified leads, win rates, and average ACV/win using automation tools (Marketo, Salesforce, etc.).
The ideal candidate will have a proven track record of driving high growth in mid-stage B2B SaaS companies and bring deep expertise in digital marketing.
Key Responsibilities:
Leadership
- Lead and mentor a team of professionals across a variety of customer acquisition specialties and work with them to optimize and expand acquisition efforts in partnership with sales, product, design, and other teams across the business.
Driving Conversions & Qualified Leads to Sales:
- Oversee the development, execution and analysis of customer acquisition campaigns and promotions to generate conversions and high-quality MQLs that meet or exceed business objectives.
- Build a high-performing growth squad to oversee corporate sites and revenue acceleration for all brands and their performance.
- Redesign priority funnels using JTBD and CRO best practices; run A/B and multivariate tests.
- Improve time-to-value with better onboarding flows, trials, demos, and sales handoffs.
- Foster a culture of experimentation, innovation, and continuous improvement within the team.
- Collaborate with sales and product marketing teams to ensure alignment on lead definitions, qualification criteria, and follow-up processes.
- Analyze performance to make data-driven decisions to optimize channels including SEO, SEM, email, social media, digital affiliates and more.
- Develop and manage lead nurturing programs that move prospects through the sales funnel.
- Identify and test new channels to drive qualified leads and conversions.
Customer Acquisition Plan & Forecast:
- Create and manage a comprehensive acquisition plan that forecasts qualified leads, conversions, and costs based on business goals, historical data, and market conditions.
- Monitor and adjust the acquisition plan in real-time to respond to market changes and optimize results.
- Prepare regular reports for executive leadership on acquisition performance, providing insights and recommendations to senior leadership.
Budget Management:
- Develop and manage the customer acquisition budget, ensuring optimal allocation of resources to maximize ROI.
- Track and report on budget performance, making adjustments as needed to ensure spending aligns with qualified leads, conversions and business objectives.
- Identify opportunities for cost savings and efficiency improvements within the budget.
Testing:
- Design and implement a robust test plan to continuously optimize demand generation campaigns and tactics.
- Conduct a combination of A/B testing, multivariate testing, local and global maximum testing, and other experimental approaches, balancing cost and benefit, to identify the most effective strategies for driving qualified leads.
- Analyze test results and iterate on campaigns to achieve higher performance and scalability.
Technology & Analytics:
- Leverage and coach team members to use AI to execute customer acquisition strategy
- Work closely with the data team to develop dashboards and reports that provide real-time insights into campaign performance.
- Leverage analytics tools (Google Analytics, SEMRush, Marketo, Salesforce, etc.) to measure and optimize campaign performance across all marketing channels.
- Ensure marketing technology stack (CRM, automation tools, analytics platforms) is fully integrated and optimized for tracking lead generation and marketing performance.
- Continuously review and evolve attribution and measurement methodologies to be as accurate as possible for decision-making.
Qualifications:
Experience & Expertise:
- 10-15 years of experience in customer acquisition, with a strong track record on digital marketing and lead acquisition in the B2B SaaS space
- Growth PM experience and e-commerce experience strongly preferred
- Proven track record of driving high growth in mid-stage B2B SaaS companies.
- Highly analytical and technical, with the ability to leverage data and technology to optimize demand generation efforts.
- Expert knowledge in advanced functions of reporting in Excel
- Experience with marketing automation tools, CRM systems, and advanced analytics platforms.
- Proficient in Google AdWords, Facebook Ads, LinkedIn, YouTube, GoogleTagManager, Google Analytics 4, Salesforce, and Marketo
- Customer experience, product marketing, and strategy experience are a plus, providing a broader understanding of the customer journey and product positioning.
- Strong project management skills, with the ability to manage multiple initiatives simultaneously while meeting deadlines and performance goals.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and senior leadership.
Why Us?
Impact: Take a pivotal role in driving the growth of our business by leading our customer acquisition efforts.Culture: Join a high-performing, data-driven team that values innovation, collaboration, and results.Growth: Opportunities for professional development and career advancement in a rapidly growing, dynamic company.Salary Description$185,000 - $215,000/year
