Audience Program Manager

Location:

Cascade PBS offers competitive benefits to team members working 20 hours or more a week.

Benefits

• 11 paid holidays
• 1 personal holiday
• 4 weeks of Paid Time Off (PTO) to start
• Half-day Fridays during Summer
• Company-matched 401(k) Retirement Plan that is fully-vested immediately
• Employer paid ORCA card
• Employee Assistance Program (EAP)
• Medical
• Dental
• Vision 

KEY RESPONSIBILITIES/DUTIES

• Curate web site and app home screens, carousels, collections and other content promotion
• Ensure organizational priorities (content, events, membership) are promoted across PBS branded apps and websites 
• Upload video and metadata using internal media management systems as needed
• Partner with technology team and serve as primary business owner of web site user experience and back-end toolset
• Maintain various informational pages in support of business priorities 
• Help marketing leadership establish monthly promotional priorities and communicate them across the organization
• Lead the editorial and production process for the monthly print-at-home viewer guide, ensuring all key deadlines are met; provide the design team with creative direction, content, feedback on drafts and revisions and final sign-off
• Collaborate with membership team to include their priorities in the guide and share marketing priorities for inclusion in the printed Member News mailer
• Support all stages of the program acquisition process including initial screening and recommendation, contract development, file acceptance and quality assurance 
• Develop, test, and refine content strategies using data-driven insights to maximize viewer acquisition and retention
• Collaborate with cross-functional team to determine seasonal and thematic programming tactics
• Provide writing and editing support as requested
• Develop, refine and document processes and procedures for assigned areas
• Collaborate with other team members to foster a positive and productive culture and contribute toward the overall growth of the Cascade PBS.
• Other duties, responsibilities and activities may change or be assigned at any time with or without notice.

REQUIRED SKILLS/ABILITIES

• Understanding of industry trends and emerging technologies in content development
• Knowledge of rights management and intellectual property considerations
• Excellent writing, editing and proofreading skills
• Extensive experience with content management systems 
• Strong project management skills
• Understanding of marketing analytics and research

EDUCATION AND EXPERIENCE

• Bachelor’s Degree in marketing, programming or related field, or equivalent experience strongly preferred 
• Five years of experience in marketing or programming required
• Experience negotiating content acquisition and exclusive partnerships

PHYSICAL REQUIREMENTS

• Ability to work some evenings, weekends and holidays as needed
• Ability to regularly type on a keyboard
• Ability to view data on a computer screen for long periods of time
• Ability to sit or stand for extended periods