Director, Content Strategy at Icreon

Director, Content Strategy leads the development, creation, and execution of a company's content strategy to achieve business goals, managing workflows, and ensuring brand consistency and quality across all platforms. Key responsibilities include developing content strategies and editorial calendars, managing content development and distribution, analyzing performance metrics, ensuring SEO and GEO best practices are followed, and collaborating with other marketing teams.

Key Responsibilities

Strategic Planning: Develop and refine the company's overall content strategy, ensuring it aligns with business goals and supports marketing initiatives.
AI Proficiency: Lead in the identification and utilization AI tools to streamline research, development and production of content, while maintaining adherence to brand voice, standards, and values.
Content Creation & Oversight: Oversee the creation of various content formats (text, video, graphics) and ensure content quality and adherence to brand voice, standards, and values.
Content Production: Establish and maintain efficient content creation and publication workflows, often using a CMS, and manage the editorial calendar.
Distribution & Promotion: Develop and implement content distribution strategies across various marketing channels, including social media.
Performance & Optimization: Monitor key performance indicators (KPIs) to measure content effectiveness and optimize strategies for maximum impact and ROI.
SEO & GEO: Ensure all content is optimized for search engines (SEO) and generative AI (GEO) and stay updated on the latest content and technological trends to produce relevant content.
Cross-Functional Collaboration: Work closely with other marketing and business teams to ensure content supports overall business objectives.

Required Skills

Leadership & Communication: Strong skills in leading and motivating teams and communicating effectively.
Strategic Thinking: Ability to connect content initiatives to broader business objectives and market opportunities.
Content Expertise: A deep understanding of content creation, editing, and different content formats (text, video, graphics).
SEO & GEO Knowledge: Proficiency in SEO best practices for content optimization.
Analytical Skills: Ability to analyze content performance data and use insights to inform strategy.
Technical Proficiency: Familiarity with content management systems (Sitecore) and marketing analytics tools (e.g., Google Analytics, Salesforce, Marketo).

Experience

10+ years of progressive experience in content marketing, digital marketing, or communications.

AI tools proficiency - hands-on experience with content generation tools, workflow automation, and AI-powered analytics.
Demonstrated success working in digital marketing agencies or similar client-service environments.
Creative-minded with an ability to conceive interesting ideas for new content campaigns.
Strong leadership, collaboration, and communication skills.
Thrives in a fast-paced and collaborative environment.

Life at Icreon

Icreon is a digital innovation agency that works with businesses in the global marketplace to deliver on growth and efficiency solutions.

Every business is now a digital business. The challenge is applying technology to its fullest potential in any organization. After all, ideas have value only when they can be practically applied. This is what it means to put innovation to work.

We strongly believe that a company's success and longevity are directly proportional to its ability to innovate. We work with leaders of companies to affect positive transformation through digital innovation. A rare cross-section of "thinkers and "doers, our team combines the highest level of strategic leadership with advanced execution.

Thrive Here & What We Value

Driving digital innovation to clients' business models

Growth through digital experiences

Configurable health, dental & vision plans

Discounted professional development seminars

FSA, HSA programs and local discounts

Personal computing device choice

Collaborative work environment

Security best practices training

Agile Methodology in project delivery

Good communication skills and learning capabilities

Director, Content Strategy

Life at Icreon

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