Growth Marketing Manager
Location:
Miami, Florida
MAJORITY is a groundbreaking all-in-one digital financial service app that includes an FDIC-insured account, Visa® Prepaid card, money remittance, and international calling. We are built for migrants, by migrants. Global migration is a 21st-century reality. Whether people are following their dreams, love or new experiences, more and more of us are leaning towards new environments. Our purpose at MAJORITY is to empower the amazing, the brave, and the talented and help them achieve all of their ambitions.
We believe that everyone deserves the same opportunity to succeed. Our mission is to provide migrants the tools to thrive in their new country. We are a diverse group of people from over 40 different countries that come together every day and we’re looking for others driven by the same desire to create meaningful products that bridge cultural and geographic distances.
What’s the role?
We’re looking for a Growth Marketing Manager who will own campaign execution, optimization, and analysis for both the U.S. and Latin America—while also defining the strategy, structure, and processes for a scaling team.This role will report directly to the Chief Growth Officer, contributing significantly to MAJORITY’s wider growth strategy and working closely with our executive leadership team.
- Campaign Ownership: Launch, manage, and optimize multi-channel campaigns across Meta, Google, TikTok, and emerging platforms.
- Growth Strategy: Drive acquisition through paid media, SEO, Answer Engine Optimization (AEO), App Store Optimization (ASO) and conversion optimization.
- Creative Collaboration: Work closely with our in-house creative team to align messaging, visuals, and campaigns for maximum impact.
- Analytics & Insights: Track and report performance, identify growth levers, and continuously test and iterate to improve ROI.
- Scalable Systems: Build playbooks, processes, and reporting frameworks that can scale as we grow.
Who we’re looking for
The ideal candidate is a hybrid profile: an executor with leadership potential.
- Strategic & Hands-On: Comfortable running campaigns today while also planning for the bigger picture.
- Experimenter: Scientific, data-driven, and excited to test, fail fast, and iterate.
- Builder: Entrepreneurial mindset with the ability to create systems, not just operate within them.
- Leader: Strong communicator who can align stakeholders now and grow into managing a team in the near future.
- AI-Curious: Early experience and a genuine interest in leveraging AI tools and innovations (e.g., creative optimization, predictive analytics, growth automation).
- Culturally Fluent: Someone who thrives in a diverse, mission-driven environment.
Required Qualifications
- Proficiency in English and Spanish.
- 3–5 years experience in digital marketing, with direct experience in media buying (Meta, Google, TikTok).
- Strong analytical skills; comfortable with attribution, MMPs, and marketing tech stacks.
- Proven ability to manage multiple projects and deliver results in a fast-paced environment.
- Passion for process improvement and growth-driven experimentation.
- Bachelor’s degree or equivalent professional experience.
Preferred Qualifications
- Experience in SEO, AEO, ASO, CRM, or lifecycle marketing.
- Early experience applying AI tools in marketing
- Startup or fintech background.
- Customer-first mindset with a knack for understanding audiences and tailoring growth strategies accordingly.
We believe in equal opportunity and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
