ApplyJob Type
Full-timeDescription
THE COMPANY
Archer Education partners with colleges and universities across the US to help them reach further, recruit smarter, and grow faster through targeted digital enrollment marketing solutions. If you’re looking for a meaningful career, where you’ll have the freedom, flexibility and support to thrive – all while having fun and working with some pretty awesome people, then Archer Education might be right for you. Archer offers a competitive salary, excellent benefits, referral bonuses, tuition reimbursement, and a fun, casual work environment. Since 2007, Archer has developed a reputation as innovative, dependable and always willing to go above and beyond for our partners.
As we grow, it is more important than ever that we focus on these areas, and doing so requires amazing people who also are innovative, dependable and willing to go above and beyond. We are a culture that values experience and knowledge, and we need someone who can make an immediate impact and help us continue delivering a high-quality experience that exceeds expectations.
THE ROLE
The Performance Marketing Manager II is responsible for the day-to-day management of digital marketing campaigns across all channels, as well as identifying and acting on opportunities within each campaign to improve results. This role reports directly to the Director of Digital Marketing.
THE RESPONSIBILITIES
- Develop and implement digital marketing strategies across major search networks such as Google and Bing
- Develop and implement digital marketing strategies across social and display platforms such as Facebook, LinkedIn, etc.
- Effectively communicate strategy and campaign performance with clients and internal stakeholders via calls and presentations
- Regularly develop and implement A/B testing plans for ad creative and landing pages in partnership with internal and external creative teams
LEADERSHIP/MANAGEMENT RESPONSABILITIES
- Directly manages media placement and strategy for digital marketing campaigns across Google, Bing and paid social channels such as Facebook
THE REQUIREMENTS & SKILLS
- Bachelor’s degree or equivalent work experience in digital marketing
- 2+ years of SEM experience
- 2+ years of social marketing experience
- Understand general marketing best practices
- Strong time and project management skills
- 2+ years’ experience with digital marketing platforms and channels such as
- Google Ads Manager
- Microsoft Ads Manager,
- Facebook Ads Manager
- Google Analytics
- Google Tag Manager
- High proficiency with office software such as Microsoft Excel, PowerPoint and Word
PREFERRED QUALIFICATIONS
- 3+ years of relevant digital media experience
- Google AdWords Certification
- Prior experience with bid management platforms and tools such as Marin, Search Force, DoubleClick, etc.
- A/B testing experience
- Data mining & analytics
WORKING CONDITIONS
- Some travel (2-3 times per year) may be required
THE BENEFITS
At Archer, we believe empowered employees have the most fun and do their best work, so we strive to offer a competitive benefits package to allow just that. Our comprehensive benefits package includes medical, dental and vision plans, as well as paid time off and sick days. Here are just a few more of the benefits you’ll enjoy as an Archer team member.
- Invest in your future: 401k plans and a full contribution match up to 4%.
- Prioritize your family: Up to 12 weeks of parental leave with 6 weeks paid, following the birth, adoption, or foster care placement of a child.
- Never stop learning: Receive up to $5,250 per year in tuition reimbursement for continuing education.
- Balance work and life: We offer a flexible working environment and schedule that empowers you to do your best work. Our teams work across all time zones in the US.
Visit archeredu.com to learn more.Salary Description$66,000 - $90,000 k / per year
