Growth Marketing Lead
Reports to:
Venture Lead
Full-time contract role: 6 months with potential to extendCompensation: $75-85/hour, 40 hours/week
About Taste Agent
Taste Agent is a platform revolutionizing how restaurants connect with social media influencers, trading comped meals for high-quality content and valuable exposure. We’ve been in pilot mode in the Chicago market, and are currently transitioning our existing user base to paid plans, and recruiting new restaurant partners. Our team thrives on collaboration, creative problem-solving, and a shared passion for redefining restaurant marketing.
About the Role
Taste Agent is looking for a hands-on, data-driven B2B marketer to lead our marketing efforts as we transition from pilot to paid user growth. You’ll work cross-functionally to define and execute campaigns that drive lead generation, and customer conversion and retention while helping establish our marketing systems and infrastructure for scale.As the first dedicated marketing hire, you’ll shape our go-to-market strategy and collaborate closely with sales, product, and design to prove product-market fit and build a sustainable growth engine.
Expertise in HubSpot is essential, as you'll own campaign execution, email automation, and reporting within our existing CRM.
Responsibilities
Strategy & Execution
- Design, lead, and iterate on marketing campaigns to drive demand for our B2B marketplace product (independent restaurant operators and multi-unit groups)
- Build and execute multi-channel campaigns (organic and paid social, referral and nurture campaigns) with clear KPIs and performance tracking
- Lead the setup, segmentation, and optimization of email nurture campaigns, landing pages, and forms using HubSpot
- Collaborate with sales and product to align messaging and optimize the lead funnel
- Analyze campaign performance, CAC, and ROI; use data to continuously refine strategy
Cross-functional Collaboration
- Partner with the sales team to design and optimize marketing-to-sales handoff and follow-up processes
- Work closely with design strategy on messaging, UX writing, and campaign creative
- Support product onboarding and retention efforts through targeted lifecycle marketing and comms
- Provide strategic guidance and oversight for social media coordinator
Infrastructure & Optimization
- Own and manage HubSpot as our core marketing platform—build workflows, lead scoring models, dashboards, and reports
- Establish and document core marketing processes and best practices for future hires
- Advise on tools and systems to support scalable, repeatable marketing execution
- Contribute to sales enablement (e.g., pitch decks, case studies, testimonials)
Qualifications
- 5+ years of experience leading B2B marketing for early-stage SaaS, marketplace, or tech products
- Proficient in HubSpot, including campaign setup, workflow automation, list segmentation, and performance reporting
- Demonstrated success running paid acquisition and email marketing campaigns with measurable results
- Strong grasp of marketing analytics and funnel optimization
- Experience working in small, agile teams and comfortable wearing multiple hats
- Excellent communication and project management skills
- Bonus points for: Experience in food tech, influencer marketing, or local SMB B2B audiences
