Driven to create unique home-grown food concepts that bring people together, the Independent Food Company is a UAE-based hospitality company with multiple concepts under its umbrella – SALT, Parker’s, Grind, Somewhere, Public, Soil and Kumo.
We are presently seeking to hire a highly qualified
Copywriter / Verbal Identity Specialist
expertise in crafting compelling social media content and brand concepts. The ideal candidate has a strong passion for storytelling, a deep understanding of audience engagement, and the ability to create impactful messaging across digital platforms.
Key Responsibilities:
Content Creation & Copywriting
- Develop engaging, on-brand copy for social media, digital ads, website content, and marketing materials.
- Craft creative brand narratives, campaign concepts, and taglines that resonate with target audiences.
- Write persuasive and conversion-focused content for product launches, promotions, and storytelling campaigns.
Social Media & Digital Engagement
- Create platform-specific content for Instagram, TikTok, LinkedIn, and other channels.
- Develop engaging post captions, hooks, and call-to-actions (CTAs) to drive interaction.
- Ensure all content is aligned with brand tone, voice, and positioning.
Brand Development & Concept Creation
- Collaborate with designers, strategists, and marketers to develop unique campaign concepts.
- Assist in naming projects, slogans, and creative directions for new brand initiatives.
- Research trends, competitors, and audience behaviors to refine content strategies.
Collaboration & Strategy
- Work closely with the design and marketing teams to ensure a seamless blend of visuals and copy.
- Edit and refine content based on performance analytics and audience insights.
- Maintain a strong understanding of digital marketing trends, cultural moments, and industry best practices.
