Driven to create unique home-grown food concepts that bring people together, the Independent Food Company is a UAE-based hospitality company with multiple concepts under its umbrella – SALT, Parker’s, Grind, Somewhere, Public, Soil and Kumo.
We are presently seeking to hire a highly qualified Social and Community Manager is responsible for building, growing, and nurturing a vibrant and positive community around the brand across all relevant social media platforms and dedicated online/offline channels. This role involves active engagement, content moderation, reputation management, and converting community insights into actionable strategies for marketing, product, and customer service teams.
Roles and Responsibilities
I. Community Engagement and Moderation
- Foster Relationships: Build and maintain strong, positive relationships with community members, customers, and key influencers/advocates.
- Active Interaction: Monitor social media channels, forums, and online groups, responding to comments, inquiries, and feedback in a timely, professional, and brand-aligned manner.
- Content Management: Moderate user-generated content, enforce community guidelines, and ensure a safe, respectful, and inclusive environment for all members.
- Crisis Management: Anticipate and address potential conflicts or negative trends within the community to protect brand reputation (social listening).
- Advocacy: Act as the internal voice of the community, relaying perspectives, challenges, and successes to the broader organization.
II. Strategy and Content Development
- Engagement Strategy: Develop and execute comprehensive community engagement strategies that align with overall marketing goals (e.g., brand awareness, loyalty, retention).
- Content Curation & Creation: Collaborate with marketing teams to create, curate, and distribute relevant, high-quality, and engaging content (posts, discussions, live events, webinars) across platforms.
- Campaign Support: Plan and execute social media communication campaigns and community initiatives to drive interaction and growth.
- Event Coordination: Plan, promote, and manage both virtual and/or in-person community events and meetups to foster a stronger sense of belonging.
III. Reporting and Cross-Functional Collaboration
- Performance Analysis: Track, analyze, and report on key community engagement metrics (e.g., sentiment, growth, activity levels, reach) to evaluate the health and effectiveness of programs.
- Insight Generation: Gather and synthesize community feedback to provide actionable insights that inform product development, customer service improvements, and marketing strategies.
- Internal Alignment: Work closely with cross-functional teams—including Marketing, PR, Customer Support, and Product—to ensure consistent messaging and collaborative support for community needs.
- Trend Monitoring: Stay up-to-date on industry trends, best practices, and new digital platforms to continuously enhance community strategies.
