Position Title:
Event Marketing Specialist
Reports to:
Director, Marketing
Location:
Toronto or Vancouver (Hybrid / Remote flexibility)
Employment Type:
Full-Time
Salary: $85,000
Overview
On behalf of our Software/Technology client, we're seeking an Event Marketing Specialist to lead the planning and execution of high-impact events that strengthen their brand presence, connect with customers, and generate new business opportunities. This role is ideal for a detail-oriented marketer who thrives on creating engaging experiences, whether at trade shows, conferences, local activations, or online events.You’ll be responsible for bringing events to life from start to finish: developing strategies, coordinating logistics, working with vendors and partners, and ensuring flawless execution.
Beyond logistics, you’ll play a key role in amplifying event impact through thoughtful promotion, attendee engagement, and post-event follow-up.
Key Responsibilities
Event Strategy & Execution
- Plan and deliver a range of programs, including industry conferences, hosted events, customer appreciation events, webinars, and community meetups.
- Manage end-to-end logistics: venue and vendor coordination, registration, promotional materials, and on-site/virtual delivery.
- Collaborate with sales and marketing teams to align events with business priorities and audience needs.
Promotion & Engagement
- Create integrated promotion plans that span email, digital, and partner channels to drive attendance and participation.
- Partner with design and content teams to ensure messaging and creative are on-brand and compelling.
- Support on-site brand presence, from booth design to event materials and customer experience touchpoints.
Measurement & Optimization
- Track event performance metrics, including registrations, attendance, and engagement.
- Provide insights and recommendations to optimize future events and improve ROI.
- Ensure accurate data capture and reporting in CRM and marketing platforms.
Collaboration & Communication
- Work cross-functionally with internal stakeholders and external partners to deliver seamless event experiences.
- Share event learnings, attendee feedback, and performance results with leadership and teammates.
What You Bring
- 2+ years of experience in event marketing, field marketing, or experiential marketing.
- Salesforce Account Engagement (Pardot), Salesforce CRM, GA4 (certification preferred), Looker Studio, and major paid media platforms.
- Strong organizational skills with the ability to manage multiple projects and timelines.
- Excellent communication and relationship-building skills.
- Experience with marketing tools such as Salesforce, HubSpot, or other event/CRM platforms.
- A balance of creativity and analytical thinking to design impactful experiences.
Nice-to-Have
- B2B or SaaS event marketing experience.
- Familiarity with hybrid/virtual event platforms (e.g., Zoom, ON24, Hopin).
- Understanding of customer engagement and brand experience strategies.
Success in this Role Looks Like
- Delivering events that create positive brand impressions and support customer and prospect engagement.
- Increasing event attendance and participation year-over-year.
- Providing actionable insights to strengthen event strategy and business impact.
Why Join Us
This role offers the opportunity to own a visible and impactful function within the marketing team. You’ll help shape experiences that connect our brand with customers and prospects in meaningful ways, while growing your skills in a collaborative, innovative environment.
Compensation:CAD 80000-85000
