Performance Marketing Specialist
We are seeking a skilled Performance Marketing Specialist/Demand Generation Specialist to accelerate lead generation efforts and optimize marketing strategies in the B2B tech space. This role requires a strategic thinker with a strong background in demand generation, paid media, and lifecycle marketing. You will take full ownership and accountability for developing and executing omnichannel campaigns with a proactive, problem-solving mindset—driving and nurturing high-quality leads through the funnel to achieve measurable business growth.
Key Responsibilities
Lead & Demand Generation
- Partner with marketing and sales leaders to design and implement strategies that attract and convert qualified leads.
- Build awareness and engagement with target audiences across digital channels.
Content & Email Marketing
- Collaborate with content and event teams to deliver promotional assets aligned with the buyer’s journey.
- Create targeted email workflows using advanced segmentation, automation, and personalization to nurture leads.
Marketing Automation
- Manage Salesforce Account Engagement (Pardot) and Salesforce CRM for lead nurturing, scoring, and segmentation.
- Ensure seamless integration and accurate lead flow.
Paid Media & SEM
- Plan, launch, and optimize campaigns across Google Ads, LinkedIn, Facebook, YouTube, and emerging platforms.
- Execute PPC strategies, test creative/keywords/landing pages, and maximize ROI.
Social & Retargeting
- Develop paid social campaigns across LinkedIn, Facebook, TikTok, YouTube, and X/Twitter to build awareness and pipeline.
- Implement retargeting strategies to re-engage prospects and accelerate conversion.
Customer Marketing
- Support retention and win-back campaigns to improve customer lifetime value, revenue growth, and re-engagement of churned accounts.
Analytics & Reporting
- Leverage GA4, Looker Studio, and Salesforce dashboards to monitor traffic, pipeline metrics, and campaign ROI.
- Track and analyze KPIs such as CPL, CPA, CTR, SQLs, and ROAS; provide actionable recommendations.
- Maintain tracking infrastructure (GTM, UTMs, conversion pixels).
Collaboration & Communication
- Work cross-functionally with sales, product, client delivery, and marketing teams to align marketing efforts.
- Present campaign insights and recommendations to stakeholders and senior management.
Requirements
- 3–5 years of experience in demand generation/performance marketing, ideally in B2B tech.
- Proficiency with Salesforce Account Engagement (Pardot), Salesforce CRM, GA4 (certification preferred), Looker Studio, and major paid media platforms.
- Strong analytical mindset with proven optimization skills.
- Clear, confident communicator with strong presentation abilities.
- Creative and test-driven approach to campaign strategy.
Preferred Qualifications
- Direct B2B tech marketing experience with complex products or services.
- Project management skills with the ability to manage multiple deadlines.
- Knowledge of Account-Based Marketing (ABM) tools such as 6sense.
- Familiarity with AI applications in marketing operations.
- Commitment to continuous learning and staying ahead of digital trends.
Key Performance Indicators (KPIs)
- Lead Generation & Pipeline: Volume and quality of SQLs (50%)
- Campaign Operations & Optimization: Conversion efficiency and pipeline contribution (20%)
- Customer Marketing: Retention and win-back performance (15%)
- Reporting & Insights: Accuracy and clarity of dashboards/metrics (15%)
