Demand Generation Manager
Full Time Bangalore, INInnovate with Benchmark Gensuite as Demand Generation ManagerEveryone wants to make the world a better place. We work to make it happen. By joining Benchmark Gensuite and exploring careers in the EHS, Sustainability, and ESG Disclosure Reporting space, you’ll be helping customers throughout the business community empower informed decision making, improve employee safety, and lessen their environmental footprint while creating a culture that values diversity, equity, and inclusion.
Join us and help make the corporate world better for the planet and better for its employees. Benchmark Gensuite jobs play a crucial role in helping develop our unified EHS, Sustainability, and ESG digital transformation software solutions that enable cross-functional performance excellence, enhance businesses’ sustainability efforts, and help them achieve their ESG goals. With our incredible global team, the collaborative spirit of our subscribers and partners, and the continuous innovation in exciting new technologies like Artificial Intelligence, Machine Learning, and IoT, a career at Benchmark Gensuite mean you will continuously use and evolve your skills to develop fresh ideas and initiatives.Benchmark Gensuite BenefitsAt Benchmark Gensuite, your hard work is rewarded.
We offer annual bonus programs, regular team-building events, and off-cycle reviews to promptly give excellent performers their due. With engaging team activities including happy hours and exciting virtual events, we actively encourage our teams to connect and build a strong, supportive, and fun rapport! Our Benchmark Gensuite Team Member Networks, like the Respect for Diversity Group and the Sustainability Group, offer a safe and supportive space, bringing together team members who share a common identity and empowering them to voice their ideas and initiate action. Explore Benchmark Gensuite job openings and come join us as we combine our collective creativity and passion to meet and exceed the expectations of our customers.About Benchmark GensuiteBenchmark Gensuite® enables companies to implement robust, cross-functional digital systems for EHS, Sustainability, and ESG Reporting through a unified digital platform—locally, globally and across diverse operating profiles. With intuitive, best-practice-based process functionality, flexible configurations, and powerful extensions, the Benchmark Gensuite® platform has helped companies worldwide manage their EHS, Sustainability; Quality; Operational Risk and Compliance; Product Stewardship, and Supply Chain Risks for over two decades; and now organically integrated with cutting-edge ESG disclosure reporting and management solutions.
Join over 3 million users that trust Benchmark Gensuite® with their software system needs and benefit from rapid deployment and adoption, immediate return on investment (ROI), service excellence, and collaborative innovation.In this role, you will:
- Drive demand creation for both existing customers and new prospects
- Collaborate with product, regional, and global leaders to understand our offerings
- Align marketing activities with pipeline goals and regional business objectives
- Ensure our messaging resonates with target audiences
Key ResponsibilitiesCampaign Strategy & Execution
- Plan and execute demand generation campaigns tailored to India and Southeast Asia
- Develop campaign calendars and coordinate deliverables with internal stakeholders
- Assist with annual regional customer conference promotion and materials
Pipeline Tracking & Reporting
- Track and report on campaign performance, lead metrics, and pipeline contribution
- Monitor KPIs and provide insights to optimize efforts
Content Creation & Localization
- Create and localize marketing content (emails, ads, landing pages, webinars, etc.)
- Ensure messaging aligns with regional market nuances
- Build and deploynurture content
Product & Market Alignment
- Collaborate with product teams to understand solutions and value propositions
- Understand ICP demographics, needs, and pain points
Stakeholder Collaboration
- Partner confidently with regional leaders to align campaigns to business goals
- Adhere campaigns to company priorities and be able to pivot based on product roadmap
Required Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related field
- 5+ years of experience in marketing, demand generation, or digital marketing
- Background in B2B and/or SaaS marketing best practices
- Hands-on experience using CRM platforms and digital marketing channels
- Strong analytical and reporting skills to measure campaign effectiveness
- Excellent communication and collaboration skills with cross-functional teams
- Experience leveraging LLMs for productivity
- Strong project management and organizational skills
- Adaptability in a fast-paced, high-growth environment
Tools & Platforms
- CRM and Marketing Automation, HubSpot
- LinkedIn Ads / Google Ads / Meta Ads
- Project Management tools, Monday.com
Preferred but not required
- Experience in the Environmental Health and Safety (EHS)
- Graphic design or creative content skills
Why Join Us
- Be part of a mission-driven company driving sustainability and compliance globally
- Work in a collaborative and supportive team with global exposure
- Make a measurable impact in a high-visibility regional role
- Competitive compensation, career growth, and professional development
