Director of Marketing

Chicago, IL Or Remote

Director of Marketing

Requirements (What We’re Looking For):

• 8–12+ years of progressive experience in marketing, with at least 3 years in a leadership role (Required)
• Proven experience developing and executing B2B marketing strategies in professional services, SaaS, or enterprise software (Required)
• Experience in the Workday ecosystem (Preferred)
• Strong background in demand generation, brand management, and communications.
• Demonstrated ability to align marketing initiatives with business and revenue goals.
• Exceptional writing, storytelling, and communication skills.
• Comfortable leading both strategy and execution in a high-growth, fast-paced environment.
• Experience managing and scaling teams and/or agencies.

Responsibilities (What You’ll Do):

Marketing Strategy & Leadership

• Define and execute a comprehensive marketing and communications strategy aligned with company growth goals.
• Serve as a key voice of the brand, ensuring consistency and differentiation in all messaging.
• Lead, mentor, and grow a high-performing marketing team (internal and external resources).

Brand & Communications

• Oversee brand positioning and messaging across all channels.
• Manage internal and external communications, including executive communications, press releases, and media relations.
• Partner with leadership on thought leadership initiatives, including speaking engagements, webinars, and industry events.

Demand Generation & Campaigns

• Build integrated marketing campaigns to generate leads, accelerate pipeline, and support customer expansion.
• Own digital marketing channels (website, email, social media, paid advertising, SEO/SEM).
• Partner with Sales on account-based marketing (ABM) and sales enablement resources.

Events & Partnerships

• Lead TopBloc’s presence at Workday Rising, Altitude, DevCon, and other industry events.
• Manage co-marketing opportunities with partners to extend reach and engagement.
• Execute in field customer events, webinars, and activations to strengthen relationships and brand visibility.

Content & Thought Leadership

• Develop and oversee content strategy, including blogs, case studies, white papers, and video.
• Showcase customer success stories and promote TopBloc’s differentiated value.
• Ensure all marketing materials are compelling, professional, and aligned with business objectives.

Analytics & Reporting

• Track, analyze, and report on the performance of marketing programs.
• Use data to continuously optimize spend, messaging, and targeting.
• Establish KPIs tied to pipeline contribution, brand awareness, and engagement.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer

Benefits (What We’re Offering):

• Fast-paced and result oriented work culture with competitive base salary and quarterly bonuses
• Health, Dental, Vision, Disability, and Basic Life Insurance coverage
• Additional voluntary life insurance available
• Paid Parental Leave & Pregnancy Related Medical Leave
• Generous paid sick leave
• Unlimited PTO
• Monthly wellness/gym subsidy
• Monthly phone subsidy
• 401 (k) and ROTH retirement savings plan with matching
• Employee Assistance Program
• Company sponsored volunteer opportunities, LinkedIn Learning access, company and team outings