Blend is a diverse team of problem solvers who believe that the world’s financial resources should be more accessible. Our cloud banking platform is used by Wells Fargo, U.S. Bank, and over 330 other financial services firms to acquire more customers, increase productivity, and deliver end-to-end digital experiences. Our software enables our customers to process an average of more than $5 billion in loans per day, making it possible for consumers to reach their financial goals faster and lead better lives. Come do work that matters.
We are seeking a strategic and results-oriented Product Marketing Manager to join our dynamic team. This role is pivotal in driving the go-to-market strategy for our products and features. You will be the expert on our customers, the competitive landscape, and the market, using this expertise to craft compelling messaging and positioning. Working in close collaboration with product management, sales, and customer success teams, you will ensure the value of our products is effectively communicated to the right audience, driving adoption and revenue growth.
How You'll Contribute:
- Go-to-Market Strategy & Execution
- Develop and execute comprehensive go-to-market plans for new product launches and feature releases, including defining objectives, target audiences, strategies, and tactics.
- Lead cross-functional teams (including product, sales, and customer success) to ensure successful and timely execution of launch plans.
- Manage pilot programs and iterative feedback loops with early-adopter customers to refine product strategy and messaging.
Product Positioning & Messaging
- Develop clear, compelling, and differentiated product positioning and messaging that resonates with our target buyer personas.
- Articulate the value proposition of our products and create collateral, sales tools, and training materials to support the sales and customer success teams.
- Conduct business process analysis to articulate the value and ROI of our products to customers.
Market & Customer Intelligence
- Be the expert on our target customers, their needs, and their buying journey.
- Analyze market trends, competitive landscape, and customer feedback to inform product strategy and marketing initiatives.
- Identify and define target personas and develop strategies to reach and engage them effectively.
Sales & Customer Success Enablement
- Create and deliver training and enablement materials for sales and customer success teams to ensure they have the knowledge and tools to effectively sell and support our products.
- Develop sales collateral, including presentations, datasheets, case studies, and website content.
- Partner with sales to handle objections and refine messaging based on real-world feedback.
Who You Are:
- Minimum 5 years of product marketing experience in a B2B SaaS environment, preferably in the financial services or fintech industry.
- A demonstrably successful background in developing and executing go-to-market strategies for technology products.
- Highly collaborative, a self-starter, and always interested in learning, innovating, and continuous improvement.
- A passion for precision and details, with the ability to manage multiple priorities and tasks simultaneously.
- Proven ability to build strong cross-functional relationships and lead complex projects across internal and external teams.
- Excellent written communication and presentation skills, with the ability to create and deliver compelling narratives for our products.
Key Performance Indicators (KPIs)
- Successful execution of product launches, measured by adoption rates and revenue targets.
- Effectiveness of sales enablement materials, measured by sales team feedback and win rates.
- Clarity and impact of product messaging and positioning.
- Stakeholder satisfaction across product, sales, and customer success teams.
To comply with local legislation, as well as to provide greater transparency to candidates, we share base pay ranges on all job postings regardless of desired hiring location.For full time hires, the hiring hourly compensation range for this position is between $109,000 - $128,000. Blend benefits and perks are described below. Final pay offer amounts will vary depending on multiple factors, including but not limited to function, level, geographic location, job related knowledge, skills, and experience.
Base pay will be adjusted for part-time roles to reflect scheduled hours.
Benefits and Perks:
- Meaningful equity
- 401(k) plan with employer matching contribution
- Comprehensive health benefits
- 8 weeks of paid parental, medical and pregnancy leaves
- Generous vacation policy
- Wellness benefits covering a variety of wellness activities, gym memberships, fitness classes and more
