About bluebird bio
At bluebird every role has meaning, every team member is respected. When you join bluebird bio, you're not just landing a new role, you become part of a company that's pursuing curative gene therapies to give patients and their families more and better days. We are doers, thinkers and collaborators who embrace and live by our values:
- Persist for Purpose
- Be Compassionate
- Stay humble and curious
- Keep it real
- Celebrate (sm)all wins
Our innovation is rooted in the diversity of our teams and results are achieved through cooperation and the integration of multiple viewpoints. This is personal and we approach every challenge with radical care.
Senior Marketing Manager – bluebird bio
bluebird bio is seeking a Senior Marketing Manager to join our hemoglobinopathies portfolio marketing team. Reporting to the Director of Brand Marketing, this individual will be a critical team member supporting the tactical execution of our commercial strategy for gene therapy products. The role requires strong project management, cross-functional coordination, and vendor oversight to ensure timely and impactful delivery of marketing initiatives across healthcare professionals, patients, caregivers, and community-based organizations.
This is a full-time hybrid position (3 days a week) in our Somerville – Assembly Row, Massachusetts office.
Key Responsibilities
- Execute day-to-day marketing initiatives across personal and non-personal channels for HCP and patient audiences
- Manage agency partners (creative, media, digital, AOR) to drive timelines, budgets, and deliverables
- Ensure all marketing materials align with brand strategy and successfully navigate the MLR review process
- Support the logistics and deliverables for congresses and events
- Collaborate with cross-functional partners and field teams to deliver high-quality materials and programs across all audiences (HCP, patient, caregiver, and community-based organizations)
- Track budget, reconcile invoices, and ensure spend aligns with the annual marketing plan
- Own project management for key deliverables and timelines, driving cross-functional alignment
- Monitor program performance, gather insights, and recommend optimizations to improve impact
Qualifications
- 4–6 years of pharmaceutical/biotech marketing or agency experience; rare disease, gene therapy, or cell therapy experience preferred
- Experience executing omnichannel marketing and developing both HCP and patient-facing materials
- Strong agency/vendor management and budget management skills
- Familiarity with Veeva PromoMats and MLR processes
- Excellent project management and organizational skills with the ability to manage multiple priorities
- Strong communication and collaboration skills, with proven ability to work in a fast-paced, matrixed environment
- Analytical mindset with the ability to translate data and insights into actionable recommendations
- Ability to travel as required
bluebird is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other applicable legally protected characteristics.
