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Full-timeDescriptionAt Cognosos, we solve a simple but expensive problem: businesses can't keep track of their critical processes. We built a groundbreaking, low-cost IoT platform that gives our customers visibility into where everything is, from cars in the assembly plant to critical medical equipment in a hospital, delivering the real-time insights necessary to keep processes running on track.Our patented technology is the magic behind it—it’s simple to deploy and provides the data our customers in automotive, logistics, and healthcare need to eliminate search time, secure their inventory, and make smarter decisions.
As one of Atlanta's fastest-growing tech companies and a 'Best Place to Work,' we're looking for leaders who want to solve real-world problems, not just talk about them.
About This Role
We're looking for a marketing leader who's ready to build. This isn't a "keep the lights on" job. You will be the architect of our marketing engine, responsible for everything from brand strategy to the sales pipeline it generates. You'll report directly to the executive team and own the marketing KPIs, period. We need someone who can lead a small, dedicated team today and has the vision to scale it into a world-class organization tomorrow.
Responsibilities
- Marketing Strategy & Leadership: Develop, own, and execute the company's overall marketing strategy, aligning it with business objectives to drive brand awareness, lead generation, and customer acquisition. Building a repeatable revenue stream aligned with our growth targets.
- Product Marketing: Partner with the Product and Sales teams to develop compelling product positioning, messaging, and go-to-market strategies for a complex technical solution for multiple verticals and buyer personas.
- Demand Generation: Guide the strategy for a predictable sales pipeline across all channels. Assess and enhance our tech stack to ensure we are using the best tools for the job.
- Team Development: Lead, mentor, and scale the marketing team. Provide clear direction, foster professional growth, and build a collaborative, results-driven culture.
- Customer-Centric Storytelling: Engage directly with customers to understand exactly how they use our technology, and translate those insights into compelling stories, case studies, and content that resonates.
- Content & Brand: Steer the brand voice and content strategy, ensuring the creation of high-impact content (e.g., case studies, white papers, blog posts, webinars) that drives thought leadership and engages prospects throughout the buyer's journey.
- Marketing Operations & Analytics: Own the marketing technology stack and establish a framework for tracking, analyzing, and reporting on KPIs. Deliver regular, transparent updates on marketing performance and ROI.
- Budget Management: Develop and manage the annual marketing budget, ensuring resources are allocated effectively to achieve strategic goals.
The Ideal Candidate
- You are a modern, metrics-driven marketer who thinks in terms of pipeline and revenue.
- You are a natural storyteller who gets energized by talking to customers and turning those conversations into powerful marketing messages.
- You are a hands-on leader who has a track record of building great teams and helping people grow their careers.
- You are a low-ego, collaborative team player who is focused on the company's success.
- You have a passion for technology and a track record of successfully marketing complex B2B solutions.
Benefits and Perks:
We are pleased to offer:
- Competitive salary
- Unlimited vacation so you can rest and recharge.
- Comprehensive benefits program (Health, Dental, Vision, 401(k), life and disability insurance).
- Paid parking at our Atlanta office.
- A collaborative and dynamic culture with weekly catered lunches, volunteer opportunities, and regular team-building events.
Equal Opportunity Employer
Cognosos is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status.In accordance with the Americans with Disabilities Act (ADA), we are committed to providing reasonable accommodations for qualified individuals with disabilities. If you require an accommodation to participate in the job application or interview process, please let us know.Requirements
- A decade of progressive experience in B2B marketing for an enterprise IoT or SaaS company.
- Experience in a high-growth environment that has successfully scaled, ideally contributing to growth from ~$25M to $100M+.
- Proven expertise in product marketing and content strategy, with a track record of creating messaging that drives results.
- A clear track record of developing and executing marketing strategies that result in significant pipeline and revenue growth.
- Experience marketing to one or more of our key verticals: healthcare, supply chain/logistics, or manufacturing.
- 5+ years of progressive leadership experience with a proven ability to attract, hire, and develop high-performing marketing teams.
- Deep, hands-on expertise in modern demand generation, including ABM strategies (e.g., 6sense), marketing automation (e.g., HubSpot), and CRM systems.
- Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
