Full-Time
Austin, TX - 4 days per week in our Central Austin office, Fridays remote
Please note, we do not offer C2C or C2H employment and are unable to sponsor visas for this position.
About Scorability:
Scorability is passionate about improving the lives of college coaches through a more efficient and successful athlete recruiting process. Coaches at every level in every sport use our world-class software to discover, evaluate, and recruit the right players for their program. Prospective student athletes benefit from a more direct and transparent recruiting process—one led by interested college coaches who can actually recruit them—helping the athletes avoid wasted effort and money on unnecessary services.
The Role:
As our VP of Marketing, you will own the full marketing function at Scorability, building and leading a strategic vision that drives measurable growth across all customer segments—athletes, high school and club coaches, and college coaches. You will accelerate adoption of our SaaS and online products through product-led growth, brand development, and demand generation by using progressive, data-driven methodologies. This is a strategic and hands-on leadership role where you’ll partner closely with the executive team to shape decisions, investments, and actions that enable Scorability to achieve (and exceed!) revenue targets.
What you’ll do
- Build and be responsible for all aspects of the marketing function (B2B and D2C) while developing a comprehensive marketing strategy across growth, demand generation, brand, social, etc.
- Design and execute integrated marketing strategies that scale revenue and accelerate sales outcomes
- Build, test, and refine acquisition funnels to maximize signups and conversions across digital and outbound channels
- Shape brand positioning, messaging, and voice to connect with diverse customer segments and unify all marketing efforts
- Launch and manage lifecycle campaigns that deepen engagement, reduce churn, and grow customer lifetime value
- Produce thought leadership content, events, and webinars to influence enterprise decision-makers and strengthen ABM programs
- Lead, coach, and scale a high-performing marketing team, building specialized functions (growth, performance, content, lifecycle, social/influencer, etc.) aligned to business needs
- Collaborate with cross-functional leaders to align go-to-market strategies with evolving customer expectations
- Define goals, KPIs, and metrics for marketing initiatives, delivering insights and performance updates to senior leadership
- Drive data-driven optimization and embed AI technologies into daily marketing workflows
- Continuously analyze campaign performance, customer journeys, and funnel efficiency to optimize impact
- Explore and experiment with new channels, tactics, and technologies to accelerate customer acquisition and improve conversion rates
- Foster a culture of experimentation by leading A/B testing and iterative improvements that sharpen marketing strategies through data-driven insights
Experience we’re seeking:
- 10+ years of progressive marketing experience, with at least 5 years in leadership roles in SaaS marketing and a strong digital-first approach
- Proven experience leading the marketing function in high-growth environments (at least one early-stage startup strongly preferred)
- Bachelor’s Degree preferred (or comparable experience)
- Hands-on experience in digital marketing channels including GEO, SEO, SEM with experience leading content, social and lifecycle marketing
- Demonstrated ability to drive revenue growth and meet business objectives through creative, measurable, and scalable marketing initiatives
- Strong track record of effectively managing and motivating a team of high-performing marketers and creatives
- Excellent storytelling, communication, problem-solving and analytical skills, with ability and experience in presenting to executives, boards, and investors
- Strategic mindset with a history of fast action, accountability, and attention to detail
- Stays up to date on the latest and most recent technologies
Perks & Benefits:
- Stock options: become a shareholder and participate in the value we create together
- Unlimited PTO + generous holidays off for a good quality of life
- Health benefits: Medical, Dental, and Vision — 100% paid for employees
- Give back: opportunities to serve through our Community Service Program
Scorability will never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. We invite all qualified applicants to apply for our open positions.
