About Us
At UNIFIN Inc., we are a leading collection agency dedicated to providing innovative, compliant, and customer-focused debt recovery solutions. Our commitment to leveraging technology sets us apart in the industry.
About the Role
We are seeking a highly skilled and detail-oriented Email Marketing Manager to oversee our email and text communications strategy. This individual will focus heavily on email deliverability, content creation, and performance optimization (90% email / 10% text), ensuring our campaigns reach the right audience, deliver the right message, and drive measurable results.
Qualifications:
- 3+ years in email marketing / deliverability / campaign strategy.- Strong knowledge of email systems, IP/domain management.- Experience with MailWiz, SendGrid, or similar ESPs.- Skilled in persuasive, compliant copywriting.- Proficient with Google Analytics, UTM tracking, reporting tools.- Familiarity with SMS campaign tools (a plus).- Excellent English communication skills.- Regulated industry experience preferred.
Key Responsibilities:
Email Infrastructure & Deliverability
- Manage and monitor email domains, IP reputation, and inbox placement.- Implement SPF, DKIM, DMARC and maintain compliance with regulatory requirements. - Oversee sender reputation and resolve deliverability issues.Content & Campaign Creation- Create and refine email templates and content (empathy, urgency, demands).- Develop compelling subject lines, copy, and CTAs.- Run A/B testing across content and design.- Manage and schedule SMS/text campaigns (10%).Campaign Management & Analytics- Launch and manage multi-segmented campaigns.- Track click-throughs, portal logins, and inbound calls.- Own UTM parameter setup and reporting.
- Provide insights to optimize performance.Cross-Team Collaboration- Ensure campaigns align with compliance and business goals.- Provide regular reporting dashboards to leadership.When you join UNIFIN, you do more than joining a company. You become part of a talented team and self-driven individuals dedicated to bringing success to the Company and their lives.
Do you think you fit all of this? Click the apply button now!
