Digital Marketer - Communications Leader

Digital Marketer -

• Inspire our team through engaging internal communications across newsletters, blogs, videos, and GreenSpace.
• Lead change by supporting large-scale initiatives with thoughtful messaging and inclusive content.
• Build our brand through media relations, press releases, and public-facing storytelling.
• Showcase impact by curating client success stories that highlight the heart of our mission.
• Collaborate cross-functionally to ensure consistent messaging and alignment with organizational goals.

• A positive, close knit and collaborative team who will support you as well as challenge you to be the best version of yourself
• An outstanding environment for you to continually think outside of the box and collaborate with business leaders 
• Extraordinary opportunities for growth and development.
• A guiding principle to put people at the center of everything we do. Empathy coaching, human-centered design and behavioral economics practices anchor our work in meeting people’s needs.
• Caring, compassionate and creative humans that show up every day with integrity and drive to provide a quality experience through each and every interaction. This is more than a job for most of us. We are on a mission to make it easier for people to be financially well.
• Partnerships with others enable us to impact financial health on a large scale. We collaborate to design and deliver financial health services that are a win for people, for our partners, and for GreenPath.
• Products and services designed specifically with our clients in mind.

• A strategic mindset with a passion for inclusive, human-centered storytelling.
• Strong expertise in internal communication, media relations, and public relations. 
• 5–10 years of experience in corporate communications, media relations, and/or internal communications.
• Bachelor’s degree in Communications, Marketing, Journalism, or related field.
• Proven strong writing, editing, and storytelling skills.
• Proficient expertise with Microsoft Office products.
• Experience with managing communication platforms and tools such as intranets and email tools.
• Bonus – proficiency using video editing software and collaboration tools such as MURAL, Canva, etc.

• Design and implement internal communications programs that engage, inform, and inspire employees.
• Manage internal communication channels, including GreenSpace, newsletters, blogs, and video content.
• Collaborate with leadership and departments to ensure consistent messaging and alignment with organizational goals.
• Lead communication efforts for large-scale internal initiatives and change management projects.
• Develop and maintain an editorial calendar for internal content, including employee spotlights and departmental updates.
• Create inclusive, on-demand content that reflects GreenPath’s values, including empathy, Human-Centered Design, and IDEA (Inclusion, Diversity, Equity, and Access).
• Monitor and analyze feedback and engagement metrics to continuously improve internal communications.

• Lead PR and media relations strategies, including press releases, media pitches, and dynamic web content.
• Coordinate media interviews, press events, and vendor relationships.
• Manage the creation and distribution of the Annual Report (and other publications as necessary).
• Maintain metrics and reporting on media and PR effectiveness.
• Represent the organization in external communications and serve as a spokesperson when needed.

• Curate and promote client success stories across internal and external platforms.
• Collaborate with marketing and service teams to identify and develop compelling testimonials.
• Integrate client stories into campaigns, presentations, and reports to highlight impact and build brand trust with prospects and partners.

• We all need some “me time” every once in a while. All full-time employees receive 10 paid days off during their first year of employment, in addition to 11 company-paid holidays per year. Use it for a fabulous vacation, to play nurse (or patient) at home, or sit on your couch watching DIY marathons on HGTV all day. We don’t care – it’s your time. Enjoy.
•  Saving for Retirement?  GreenPath employees can start contributing to a 403b right away! After one year of employment, we make a monthly contribution to eligible employees’ 403b retirement account equivalent to 5% of their monthly gross compensation. 
• Need to reduce your student loan debt? GreenPath is a qualified employer under the federalPublic Service Loan Forgiveness (PSLF) program, which means that you may be able to have a portion of your federal student loans forgiven after meeting certain eligibility requirements of the PSLF program.
• Planning on growing your family?  GreenPath offers paid Maternity and Paternity benefits.
• Continuous learners can get their classroom fix in a couple of different ways. GP team members are eligible for up to $2,500 in tuition reimbursement per year.