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Senior Data Architect - Salesforce

MediaflyCanadaRemote
Who we are:
Mediafly is the leading revenue enablement platform market-facing teams use to plan, predict, coach, and engage at the highest levels. Our unified suite of solutions create immersive buyer experiences; enable sellers to lead with value, allow managers to scale coaching, and empower leaders to forecast with confidence. In today’s unpredictable market, Mediafly is the key to delivering predictable efficient growth.The Salesforce Senior Data Architect will thrive in complex, real-world environments—someone equally comfortable with technical archaeology as with greenfield design.

You’ll partner with engineering and product to bridge legacy and modern architectures, guiding a transformation that enables AI readiness, advanced analytics, and long-term agility.

What you'll be doing:


  • Strategic Data Roadmapping
  • Develop phased modernization plans that balance risk, cost, and business impact.
  • Align the data strategy with product roadmaps, analytics needs, and AI readiness goals.
  • Quantify modernization impact through clear success metrics.
  • Information Architecture & User Journey:
  • Design the structure, categorization, and navigation of information to align with user workflows and journey stages.
  • Collaborate with UX/PM/Engineers to create cohesive, intuitive experiences that improve findability, task completion, and engagement.
  • Define and maintain logical content hierarchies for rapid access to data, reports, and documentation.
  • Modernization of Complex Data Landscapes:
  • Analyze, document, and rationalize existing large-scale data flows across multiple systems.
  • If necessary, redesign, replatform, or optimize critical pipelines to improve scalability, performance, maintainability, and costs.
  • Create transitional architectures that allow modernization without disrupting current business operations.
  • Optimize existing data models for integration, analytics, semantic search, and AI workflows, including agentic reasoning and generative AI.
  • Partner with product and engineering teams to ensure models support advanced inference, predictive analysis, and performance measurement.
  • Data Quality, Consistency & Governance:
  • Ensure data consistency and transactional integrity across distributed systems.
  • Establish governance policies for data creation, retention, access, and compliance (GDPR, etc.).
  • Inventory and map current data assets to identify duplication, gaps, and optimization opportunities.
  • Advanced Information Modeling:
  • Build taxonomies and ontologies to enable structured search, knowledge representation, and AI-driven reasoning.
  • Support content strategy and lifecycle management to meet evolving AI, analytics, and business needs.

Collaboration & Leadership


  • Work closely with engineering and product leaders to prioritize technical debt reduction alongside feature delivery.
  • Serve as a bridge between data engineering teams and business stakeholders, ensuring shared understanding of constraints and opportunities.

We would love to work with you if you have:


  • 7+ years in data architecture, information architecture, or related roles, preferably in SaaS product environments.
  • Proven success modernizing entrenched, complex data ecosystems.
  • Expertise in AWS/Azure data services and integration with third-party tools.
  • Strong experience with ETL/ELT methodologies in both batch and streaming contexts.
  • Knowledge of data warehousing concepts, dimensional modeling, and data lake architectures.
  • Familiarity with observability tools and practices for data pipelines.
  • Experience with governance and compliance in multi-system, multi-tenant environments.

Preferred Skills:


  • Background in modernizing data systems while maintaining uptime for high-volume, customer-facing platforms.
  • Familiarity with semantic search, vector databases, knowledge graphs, and AI-driven data consumption patterns.
  • Experience with multiple BI and visualization tools (e.g., Looker, Tableau, Sigma).
  • Proficiency in SQL and at least one programming language used in data processing (Python, Scala, etc.).
  • Experience with integrating multiple source systems, such as Salesforce and custom-developed systems using REST API

Success Will Be Measured By


  • Measurable improvements in pipeline reliability, scalability, and performance.
  • Reduction of technical debt and data duplication across the ecosystem.
  • Smooth, low-risk transitions from legacy architectures to modern platforms.
  • Alignment of data architecture with AI readiness and product strategy.
  • Delivery of a measurable, phased data roadmap aligned to business objectives.

$120,000 - $140,000 a year$120k-$140k CAD At

Mediafly


, we believe that pay transparency is essential to building trust, promoting fairness, and driving equity in the workplace. By openly sharing salary ranges in our job postings, we aim to empower candidates with clear expectations and ensure that all employees are valued for their contributions. This commitment reflects our dedication to fostering an inclusive culture where everyone has access to opportunity and growth. We believe that transparency not only strengthens our hiring process but also reinforces our core values of integrity, accountability, and respect.

Location and Work Setup


This is a 100% remote position with a collaborative team that values flexibility and trust. We use modern communication and collaboration tools to stay connected and productive across time zones.Ready to make an impact on a product that matters? Apply today and help us build the next generation of our platform!

Why Mediafly?


Remote based in CanadaFlexible working hoursGenerous Paid Time OffCompetitive SalaryHealth BenefitsTransparent Career PathsGenerous Paid Parental LeaveRemote StipendMediafly is an equal opportunity employer, which means we do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression. We celebrate diversity and are committed to creating an inclusive environment for all employees.

We welcome people of different backgrounds, experiences, abilities and perspectives and encourage all interested individuals to apply.We have over 100 employees located globally. Thanks to our commitment to employee experience, Mediafly has been recognized as a Best Place to Work from Crain's, Inc. and BuiltIn.Apply for this job

Life at Mediafly

Mediafly offers sales and marketing a modern selling experience that values the buyer and drives business growth. Using the Mediafly platform, marketing and sales teams at companies including PepsiCo, GE Healthcare, MillerCoors and Charles Schwab, are able to deliver custom, dynamic sales presentations quickly and efficiently, engaging customers with insights that are relevant to them. Mediafly's Evolved Selling solution transcends sales enablement by incorporating methodologies and technologies that enhance how brands engage with prospective buyers. Evolved selling starts with rethinking the way you interact with customers and empowering your sales team to leave the status quo behind. The four elements of Evolved Selling are dynamic, interactive, informed and integration. Dynamic sellers can access and assemble content on the fly and pivot in the moment to meet the needs of the buyers. Interactive presentations allow sellers to capture input from the buyer that guide a tailored discussion. When sellers are informed with data from various sources, they can differentiate themselves in the field and teach buyers something new. Integrating a sales enablement tool provides a feedback loop that captures and analyzes each interaction to inform future strategy. Mediafly's Evolved Selling Solution offers: - Unparalleled ease-of-use. Mediafly's intuitive customer interface acts as an extension of your marketing department. Fully branded applications enable a consistent and improved experience for your prospects and customers throughout the full buying cycle. - Real-time engagement. The Mediafly solution helps sellers become more efficient with their preparation and follow-up of meetings, while improving their effectiveness during each meeting. Sales reps using Mediafly strengthen engagement with buyers by pivoting in the moment to address their needs and share relevant and impactful insights.
Thrive Here & What We Value- Fully Remote based in US- Generous PTO- Competitive Salary- 401K Retirement Plan & Match- Transparent Career Paths- Medical, Dental, Vision Benefits- 12 Paid Holidays- Paid Parental Leave- Remote Stipend- Equal Opportunity Employer
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