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Acquisition Marketing Manager

XometryOnsite

Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry’s digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity.
Reporting to the Director of Marketing, you will be a key player in growing Thomas's network of advertisers in our B2B digital marketplace. This role will lead the acquisition marketing strategy for Thomasnet, driving new advertisers (“suppliers”) to our industrial manufacturing marketplace and marketing services platform. You'll play a critical role in expanding the number of advertisers on our platform, helping both businesses grow and users find the ideal suppliers.

Responsibilities: 


  • Create, optimize, and evolve marketing strategies to acquire net-new suppliers and grow their presence on Thomas. Own the full funnel from prospect to conversion.
  • Identify the target audience and assess effective outreach strategies and channels.
  • Lead the planning and execution of integrated marketing campaigns, including the development of new campaigns, landing pages and multi-channel marketing efforts. 
  • Collaborate with the content marketing team to develop the content supporting campaigns and performance media team to develop new channels and iterative improvement. 
  • Manage and execute on a monthly and annual supplier communications and promotion calendar.
  • Work with cross-functional teams to develop a budget, execute campaigns, and measure results.
  • Analyze marketing campaign performance, including email metrics, conversion, and retention to understand effectiveness and ROI.
  • Achieve campaign objectives and KPIs and develop a strategic plan to deliver.
  • Leverage software tools (HubSpot, Salesforce, Excel, PowerPoint, etc.) to inform a data-driven approach in all that we do.
  • Lead and participate in cross-functional teams to develop improvements to product ideas and create an ideal supplier experience.
  • Collaborate with marketing partners and marketing operations to execute on campaigns and strategy, with a deep understanding of lead flow, strategy for lead follow-up, and funnel reporting.
  • Partner with and serve as a stakeholder for the sales team, specifically the SDR Manager and VP of Sales.
  • Provide sales enablement copywriting/outlining to support the sales team.

Qualifications:


  • 7+ years of relevant experience in advertiser-side marketing, preferably in a digital marketplace and/or B2B setting
  • BA/BS degree with a strong academic record
  • Proficiency with HubSpot, Excel, Salesforce, PowerPoint (and Google Docs equivalents), Looker
  • Experience executing customer marketing plans in a digital marketplace
  • Experience working cross-functionally with operations, sales, product and services teams
  • Excellent communication, writing and presentation skills, with high attention to detail
  • Demonstrated ability to define/undertake work assignments with minimal supervision
  • Data/ROI driven and not afraid to own their own revenue related KPIs
  • History of teamwork and willingness to roll up one’s sleeves to get the job done
  • Solid experience in project management skills, with ability to organize and prioritize
  • Experience identifying customer success stories and execution of campaigns to promote them
  • A willingness to think creatively, test frequently and learn from failure

#LI- HybridXometry is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.For US based roles: Xometry participates in E-Verify and after a job offer is accepted, will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

Life at Xometry

Xometry is your one-stop shop for manufacturing on demand. Xometry, recently voted one of the "DC's Coolest Companies," brings together manufacturing and technology to provide 24/7 access to instant pricing, expected lead time and manufacturability feedback on custom parts for engineers and designers across the U.S. Xometry's online quoting portal and nationwide network of hundreds of partner manufacturing facilities guarantees consistently fast lead times while offering a broad array of capabilities, including CNC Machining, 3D Printing, Injection Molding, Sheet Metal and Casting. Investors include BMW, General Electric, Foundry Group and Highland Capital Partners. Based in Maryland, Xometry's customers include GE, BMW, NASA and the US Army. www.xometry.com | info@xometry.com | 240.252.1138
Thrive Here & What We Value1. Embrace uniqueness & positive workplace2. Positive workplace, diversity, equity, inclusion3. Commitment to welcoming individuals, diverse team4. Flexible time off, holidays, maternity/paternity leave5. Innovation, experimentation, collaboration6. Learning from differences & embracing uniqueness7. Competitive salary, benefits package, flexible work arrangements8. Embracing change and speed in work accomplishment9. Diversity, equity, inclusion, belonging10. Entrepreneurial spirit, HandsOn experience across functional areas11. Positive workplace for all employees12. Relentless focus on partner network & critical resources13. Dynamic environment with a focus on manufacturing14. HighPerformance Culture15. Ethical handling of employee sensitive information

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