IN A NUTSHELL
Bellroy is looking for an eCommerce Merchandiser to help take our digital shelves in China to the next level. With strong momentum across Tmall, JD, Douyin and WeChat, we need someone who can plan the right products, for the right platforms, at the right moments. If you thrive at the intersection of creativity and commerce — and happen to be a spreadsheet whisperer with an instinct for what sells — this might be your next role.Reporting to our China Country Manager, and working closely with global planning and marketing teams, you’ll help shape how Bellroy shows up on-platform.
You’ll forecast demand, identify hero SKUs, optimise assortment strategies and work cross-functionally to ensure our best products are in the spotlight. You’ll turn insights into action, plans into results, and bring a clear commercial lens to the work of building a brand.
YOU COULD BE THE ONE IF YOU …
- Have 3–5 years’ experience in ecommerce merchandising, assortment planning or category management
- Know China’s ecommerce landscape inside-out — from Tmall to Douyin and niche platforms in between
- Have a strong sense for product performance — when to double down, when to pivot
- Love using data to inform smart decisions and optimise future plans
- Can move between big-picture planning and detail-level execution with ease
- Communicate clearly, operate calmly, and think with both rigour and curiosity
We’d be especially excited if you…
- Have worked in fashion, lifestyle or accessories
- Understand how pricing, inventory and content interact along the digital shelf
- Have experience with both launch campaigns and BAU merchandising
- Want to help shape a global brand’s local impact in China
IF YOU WERE HERE LAST WEEK, YOU MIGHT HAVE …
- Partnered with Marketing to identify top SKUs for an upcoming Douyin campaign
- Built a Q4 Tmall forecast model using learnings from 618
- Flagged low-performing items and proposed a markdown strategy
- Shared insights from a cross-platform hero product analysis with the global team
- Aligned with Ops to ensure inventory coverage for an upcoming drop
- Reviewed and refined PDPs for Q3 product launches
- Surfaced three new product ideas inspired by local trends and customer behaviour
LOCATION & HOURS
This is a full-time role based in Shanghai, with flexibility to work in a hybrid setup. Some collaboration with global teams may involve occasional evening calls, but we aim to keep calendars sane and purposeful.
WHY WORK FOR BELLROY?
At Bellroy, it takes a wonderfully diverse crew to make everything tick. We’re a close-knit group of thinkers and makers from over 25 different countries, each contributing unique skills to achieve our shared vision. We believe that embracing diverse backgrounds and perspectives is key to staying agile and resilient. So, even if your experience isn’t an exact match, but you feel you have something special to contribute, we’d love to hear from you.Bellroy is committed to making our hiring process accessible to everyone, including individuals with disabilities.
If you need reasonable accommodations at any stage—whether it’s applying, interviewing, completing pre-employment testing, or otherwise participating in the selection process—please contact us at careers@bellroy.com. Include your full name, the best way to reach you, and the type of accommodation you need to support you throughout the application process. We’re here to help and ensure you have the best possible experience.
