Senior Integrated Media Planner/Buyer
Job SummaryBloom Ads is growing, and we’re looking for a motivated Senior Integrated Media Planner to join our team. This role is responsible for developing, managing, and optimizing comprehensive media plans that span multiple channels, including digital, traditional, and emerging platforms. The Senior Integrated Media Planner plays a key role in strategic planning, budget management, and performance analysis to drive campaign effectiveness.This is an in-office position based in our Woodland Hills office.Main Duties and Responsibilities
- Strategic Media Planning – Design cross-channel media strategies that align with client objectives, leveraging data to inform decisions across platforms such as search, social, display, Out-of-Home (OOH), TV, and print.
- Budget Management – Allocate budgets efficiently across channels to maximize reach, engagement, and ROI while ensuring cost-effective media buys.
- Performance Analysis – Analyze campaign metrics (impressions, clicks, CTR, conversions) to optimize media plans and provide actionable insights for continuous improvement.
- Advanced Analytics – Interpret complex data sets to optimize media performance, improve ROI, and guide budget allocation decisions.
- Client Collaboration – Serve as a key point of contact for clients, presenting media strategies, performance reports, and recommendations to support business goals.
- Team Leadership – Mentor junior planners, foster skill development, and ensure best practices in media planning and execution.
- Industry Expertise – Stay current on media trends, platform innovations, and consumer behavior to recommend forward-thinking strategies.
Knowledge and Skills Required
- Strong, effective communication skills with experience in team management.
- Background in both traditional (OOH, Linear TV, Radio, Print) and digital media.
- Strong problem-solving skills and the ability to develop creative solutions.
- Detail-oriented with excellent organizational and time management skills.
- Ability to proactively anticipate client/team needs and questions.
- Comfort working within large sets of data and numbers.
- Strong business maturity with a team-player mentality; willingness to be hands-on when needed.
- Demonstrated accountability and pride in ownership of work.
- Results-driven, proactive, and resourceful in finding solutions.
- Passionate about media trends and staying ahead of industry developments.
Preferred Skills & Experience
- Bachelor’s degree in marketing, advertising, or a related field.
- 5+ years of media planning and/or buying experience.
- Demonstrated presentation and writing skills.
- Ability to work autonomously and in a team-oriented environment.
- Experience managing and coordinating inter-departmental efforts.
- Proficiency in MS Office, including Excel, Word, and PowerPoint.
- Experience with media planning tools (e.g., Donovan/Media Ocean, MRI Research, Strata, DataTech) preferred.
- Understanding of digital advertising is a plus.
Compensation Range$80,000-$95,000 / year (Depending on Experience)This is the pay range Bloom Ads reasonably expects it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the level of experience, relevant skills, professional certifications, market pay, and demand for the role. Bloom Ads reserves the right to modify this pay range at any time.BenefitsAt Bloom Ads, we invest in you—your well-being, growth, and future.
- Comprehensive medical benefits: health, dental, vision, life, and AD&D coverage
- Generous vacation policy
- Holiday PTO + Work-from-Home Fridays
- Company contributions to 401(k) retirement savings
- Paid volunteer hours to support causes you care about
- Professional development opportunities
Extras That Make a DifferenceWe foster a culture that values connection, learning, and fun!
- Free snacks (mostly healthy!)
- Coffee Thursdays to fuel creativity
- Monthly lunch & learns to expand your expertise
- Quarterly town halls with food, prizes, and company updates
- Team parties and celebrations to recognize achievements
About Bloom AdsBloom Ads is a rapidly growing advertising agency that combines world-class media capabilities with cutting-edge statistics. We create innovative, cross-channel media plans tailored to deliver measurable results for our clients. Our collaborative culture prioritizes employee well-being and intellectual curiosity.We are looking for team players eager to make an impact—on our clients, our company, and their own careers. If you thrive in a dynamic environment that encourages creativity and innovation, Bloom Ads is the place for you.Join our certified women-owned, fully-integrated media agency specializing in building custom-crafted, cross-channel media plans focused on innovation, creativity, and measurable results.Additional InformationThe job description is intended to convey information essential to understanding the scope of the position and is not exhaustive.
Duties may be modified or added based on the needs of the organization.Travel to and from client and vendor sites in a personal vehicle is required in this position. The preceding functions have been provided as the types of work performed by the employees assigned to this job classification. Management reserves the right to add, modify, change, or rescind the work assignments of different positions and to make reasonable accommodations so that qualified employees can perform the essential functions of the job.
This job description does not promise or imply that the functions listed are the only duties to be performed or that the position may not change or be eliminated; the responsibilities are many, various, and not limited to those written in this document.
