ApplyDescription
Job Summary:
The Senior Marketing Campaign Coordinator serves at the center of marketing campaign execution, bringing ideas to life across digital, content, and events channels. This role supports the planning, execution, and optimization of integrated marketing campaigns that drive demand generation and brand awareness for Itential's AI-enabled automation solutions. The position requires a proactive, organized professional who thrives in fast-paced environments, collaborates naturally across teams, and brings both creativity and discipline to campaign management while leveraging innovative tools including AI-powered marketing technologies.
Essential Functions:
The following duties are essential functions of this position. Employees must be able to perform these functions with or without reasonable accommodation:
- Support campaign execution across digital channels including email, paid media, social, and web
- Maintain marketing calendars, timelines, and deliverables for campaigns, product launches, and events using project management tools
- Coordinate webinars and field events from promotion through logistics to post-event follow-up
- Collaborate with creative and content teams to develop campaign assets and refine messaging
- Communicate effectively across marketing team and with other departments to ensure campaign alignment
- Draft and schedule social media posts, monitor engagement metrics, and identify opportunities to grow brand voice
- Support video editing tasks including clips, captions, and intros for YouTube, social media, and campaign assets
- Update website content in WordPress including publishing new pages, blog posts, and marketing assets
- Partner with RevOps to assist with campaign reporting and performance tracking to guide optimizations
- Experiment with AI-powered tools to streamline execution and generate innovative campaign ideas
Additional Responsibilities:
Support day-to-day marketing operations, assist with marketing automation workflows, contribute to content development, help manage vendor relationships, and maintain marketing asset libraries.
Supervisory Responsibilities:
- Direct Reports: None
- Management Duties: Not applicable
- Budget Authority: None
- Leadership Scope: Senior individual contributor with cross-functional collaboration
Required Qualifications
Education:
- Bachelor's degree in Marketing, Communications, Business, or related field required
- Marketing certifications beneficial
Experience:
- 2-3 years of experience in B2B marketing, ideally in SaaS or infrastructure technology
- Proven ability to coordinate and execute campaigns across multiple channels
- Experience with digital marketing campaigns and metrics
- Background in technology marketing preferred
Skills & Competencies:
- Proactive self-starter who takes initiative and asks questions when needed
- Strong written and verbal communication skills with ability to collaborate across teams
- Organized and efficient with excellent project coordination and time management skills
- Curious about marketing, technology, and emerging trends
- Comfortable in fast-paced environments juggling multiple projects and priorities
- Creative problem-solving abilities with attention to detail
- Data-driven mindset with ability to analyze campaign performance
Technical Requirements:
- Proficiency with marketing tools and platforms including Google Workspace, Slack, and Notion
- Experience with WordPress or similar CMS platforms
- Familiarity with marketing automation platforms (Pardot, Marketo, HubSpot)
- Basic video editing capabilities
- Understanding of social media management tools
Preferred Qualifications
Experience:
- Experience in network automation, AI, or enterprise software marketing
- Background with webinar platforms and virtual event management
- Previous experience with account-based marketing campaigns
- Knowledge of SEO/SEM principles
Skills:
- Experience with AI tools in marketing context (ChatGPT, Claude, etc.)
- Advanced video editing skills (Canva, Camtasia, Adobe Creative Suite)
- Project management certification or formal training
- Understanding of HTML/CSS for basic web updates
- Experience with analytics and reporting tools
Physical Demands & Work Environment
Physical Requirements: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
- Sitting: Frequently (up to 6+ hours per day) at desk for campaign planning and execution
- Standing/Walking: Occasionally (up to 3 hours per day) during events and meetings
- Lifting: Occasionally lift/carry up to 40 pounds (event materials, equipment)
- Vision: Constantly use close vision for computer work and creative review
- Hearing: Frequently participate in meetings and conference calls
- Manual Dexterity: Constantly use hands/fingers for typing and computer work
- Communication: Frequently communicate with internal teams and external vendors
Work Environment:
- Location: Hybrid work arrangement with regular presence in Atlanta office
- Noise Level: Moderate office environment with collaborative atmosphere
- Travel Requirements: 15% travel for events, conferences, and team meetings
- Schedule: Standard business hours with flexibility for campaign launches and events
- Technology: Use of marketing automation platforms, CMS, project management tools, and creative software
Compliance Statements:
ADA Accommodation: Itential is committed to providing reasonable accommodations to qualified individuals with disabilities. If you require accommodation to perform the essential functions of this position, please contact Human Resources to discuss available options.Equal Opportunity: Itential is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.Employment at Will: Employment with Itential is at-will, meaning either the employee or the company may terminate the employment relationship at any time, with or without cause or notice.Requirements
Required Skills & Competencies:
- Support campaign execution across digital channels including email, paid media, social, and web
- Maintain marketing calendars, timelines, and deliverables for campaigns, product launches, and events using project management tools
- Coordinate webinars and field events from promotion through logistics to post-event follow-up
- Collaborate with creative and content teams to develop campaign assets and refine messaging
- Communicate effectively across marketing team and with other departments to ensure campaign alignment
- Draft and schedule social media posts, monitor engagement metrics, and identify opportunities to grow brand voice
- Support video editing tasks including clips, captions, and intros for YouTube, social media, and campaign assets
- Update website content in WordPress including publishing new pages, blog posts, and marketing assets
- Partner with RevOps to assist with campaign reporting and performance tracking to guide optimizations
- Experiment with AI-powered tools to streamline execution and generate innovative campaign ideas
