Role Overview
Lula is South Africa’s leading fintech for SMEs. Built on a foundation of smart underwriting and customer-centric innovation, we’re entering our next high-growth phase focused on scaling our funding and banking offerings. This is a rare opportunity to shape the future of SME financial services in South Africa.We’re seeking a strategic and hands-on commercial leader to own our go-to-market engine. Reporting directly to the CEO, this leader will coordinate acquisition, retention, and monetization across funding and banking, while elevating brand presence and customer experience.
Key Responsibilities:
- Lead the development and execution of an integrated go‑to‑market strategy for our funding and banking products, ensuring a consistent brand message and, accelerating market growth.
- Drive full-funnel performance across Marketing, Sales and Customer Experience.
- Develop and enable the execution of strategic brand and product positioning that differentiates Lula in the market, drives customer acquisition, and strengthens our competitive advantage and Lula’s voice in the market.
- Lead the strategic development and execution of our banking product's monetization strategy, including pricing, bundling, and other revenue-driving initiatives.
- Collaborate with Product, Risk, and Technology teams to align product capabilities with commercial goals.
- Build a testing and learning culture around data-driven decision-making.
- Develop and lead a high-performing, commercially minded team, instilling a culture of accountability to achieve key business objectives.
Qualifications:
- 5-7+ years of commercial or growth leadership experience, with a focus on business banking monetization, ideally in fintech, SME financial services, or B2B environments.
- Proven success in scaling full-funnel marketing, sales, and Customer Success teams.
- Strong background in brand positioning, B2B campaigns, and funnel optimization.
- Excellent cross-functional communication and execution orientation.
- Experience working in regulated environments or with SME customer segments.
- Proven track record of driving revenue growth and market expansion.
- Deep understanding of market trends, customer behavior, and the competitive landscape in the fintech industry.
- Excellent communication and interpersonal skills.
Success Metrics
- Growth in funding and banking customer acquisition and retention.
- Uplift in banking ARPU, retention, and monetization initiatives.
- Improved funnel performance and marketing-to-sales conversion rates.
- Higher NPS/CSAT through CX improvements.
- Strong alignment and coordination between marketing, sales, CX, and banking teams.
*This opportunity is ideally for a Cape Town-based leader, but we'll also consider candidates nationwide who are open to frequent travel.
