Aroma360 is a boutique Scent Marketing and Branding company that specializes in providing the highest-quality essential oil-based scenting solutions to businesses and individuals all around the world. As the only full-service scent company, Aroma360 guides clients from concept and development to strategic implementation while priding themselves on exceptional customer service every step of the way. Aroma360 is continuously raising the bar for healthy scenting solutions in the industry!
We are seeking a hands-on, results-driven Director/VP of Retail to lead, grow, and optimize our retail operations nationwide. This individual will be directly responsible for ensuring each location meets performance expectations in sales, employee retention, customer experience, and brand consistency. Unlike a purely corporate role, this position requires a boots on the ground approach—frequent in-store presence, coaching and mentoring retail leaders, and ensuring operational excellence—while also working closely with the CEO and headquarters team on strategy, growth, and long-term brand vision.
Key Responsibilities
Retail Operations & Performance
- Drive consistency in revenues per store, ensuring each location meets or exceeds sales goals.
- Oversee daily retail operations with a strong presence in stores to support, coach, and hold managers accountable.
- Ensure stores uphold the luxury brand experience across all customer touchpoints.
Employee Retention, Training & Development
- Build and implement programs that improve employee retention and engagement.
- Establish and oversee training programs that develop sales excellence, product knowledge, and luxury service standards.
- Foster a culture of coaching, accountability, and professional growth for store leadership and associates.
Customer Experience & Brand Messaging
- Guarantee brand messaging and standards are consistently delivered in every retail environment.
- Partner with marketing and headquarters to ensure in-store messaging aligns with overall brand strategy.
- Enhance the luxury customer journey, ensuring an elevated and memorable retail experience.
Sales Growth & Strategy
- Work closely with the CEO to execute strategies that move the needle on retail revenue sustainability.
- Identify opportunities for in-store activations, events, and partnerships that drive traffic and sales.
- Use KPIs, analytics, and store feedback to refine strategies and deliver continuous growth.
Headquarters Collaboration
- Attend major strategy meetings at headquarters with the CEO and executive team.
- Serve as the direct voice of the retail organization, sharing field insights with leadership.
- Ensure retail operations are aligned with corporate objectives and long-term growth initiatives.
Qualifications
- 10+ years of progressive retail leadership experience (multi-unit preferred).
- Proven success driving sales growth and operational excellence across multiple store locations.
- Experience in luxury retail, hospitality, or lifestyle brands strongly preferred.
- Strong leadership skills with an ability to inspire and retain top talent.
- Hands-on operator who thrives in-store and understands the nuances of customer experience at the ground level.
- Exceptional communication and executive presence; comfortable working closely with C-level leadership.
- Data-driven, with a track record of using KPIs and analytics to drive decision-making.
This role will require travel to all our Showroom locations, including Headquarters located in Miami, FL
Joining our team comes with a range of exciting benefits to support your health, well-being, and professional growth, including:
- Health coverage, including dental and vision insurance
- Life insurance
- PTO
- 401K
- Employee discount on our products and services.
- Fun and exciting company events.
Our organization is an equal opportunity employer and does not discriminate against any candidate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or any other legally protected characteristics. We are committed to promoting diversity, equity, and inclusion in our workplace and welcome candidates from all backgrounds to apply for any open positions.
