Marketing Graphic Designer

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We are seeking a highly creative Marketing Designer (Graphic Designer with Marketing Coordinator duties) with strong visual communication skills to join our multi-brand marketing team and support our growing B2B marketing efforts across print and digital platforms. 

Key Responsibilities

Design & Production:

• Design sales and marketing materials such as product flyers, brochures, catalogs, line cards, email graphics, newsletters and print ads.
• Build, updates, and/or redesign multi-page catalogs (up to ~500 pages) using InDesign and leveraging automation tools such as GREP, styles, CSV and/or InCopy linking. Manage assets and coordinate proofing with knowledgeable team members.
• Support visual needs for marketing campaigns including trade shows, events, product launches, inhouse video production, and promotions.
• Create social media graphics, digital ad assets, and basic web graphics.
• Design, create and/or edit existing product specification sheets, infographics, and B2B presentation materials.
• Assist with resource creation for sales teams and execute specialty design projects with guidance from director of marketing:
• Create structured templates for Word and PowerPoint to be used by sales teams and executive stakeholders;
• Website landing page wireframes;
• Icon and logo design;
• Manipulation and/or creation of custom vector illustrations.
• Design within brand guidelines, while contributing creative solutions to evolve the brands visually.
• Understand and distinguish between the different audiences our marketing team creates material for (end users versus B2B versus corporate) and adjust visual styling within brands to accommodate each.

Marketing & Campaign Support:

• Contribute to multi-channel marketing campaigns with platform-specific asset variations.
• Design email graphics and campaign visuals using tools such as Klaviyo or HubSpot.
• Optimize files for fast-loading, high-impact use across web, email, and digital ads.
• Conduct creative visual research and generate moodboards.
• Build visual proposals with support from director of marketing.
• Research advertising rates and other information to inform marketing campaigns.
• Own content follow-through and accuracy, including technical product details, grammar, spelling, case-sensitivity, and overall tone of messaging with guidance from team members.

Brand Asset & File Management:

• Maintain organized asset libraries and templates across multiple brands.
• Use strict file naming conventions, cloud systems, and FTP tools to support efficient asset management.
• Manage and update brand assets within platforms such as PIMs, DAMs, swag stores, and digital catalog systems.

Communication & Execution:

• Collaborate with marketing, product and sales teams, and outside vendors to gather accurate information.
• Communicate with internal and external stakeholders via professional email, digital meeting, and voice call interactions.
• Proactively solve incomplete or unclear project requests by asking follow-up questions or validating content, either through marketing team or by reaching out directly to internal and external stakeholders.
• Review and edit designs for alignment with project brief, brand guidelines, design hierarchy, and CTA effectiveness.

Nature of Your Workday:

• This is a remote role. It has no regular in-office requirements, but you will need to be able to regularly attend digital meetings and collaborative discussions.
• You will be expected to maintain a regular work schedule that allows at least 4 working hours’ overlap with the rest of the team (M–F, 11 a.m. to 4 p.m. Central time).
• Day-to-day work will largely be independent and self-directed based on assigned tasks and “big picture” projects, but conducted under the guidance of the Director of Marketing.
• Weekly digital team meetings and open-door leadership policies ensure on-demand access to fellow creatives and assistance with or clarification on assigned tasks.
• We expect at least half your weekly work (on average) to be fast-paced, hands-on design production, with ideation, content validation, asset management, communication, and marketing support duties to make up the remainder of your work hours.
• The mix of duties on any given day will vary significantly by season and over time; our marketing team is newly restructured and in the process of creating a lot of first-time material and significant redesigns. We’re also in the process of developing team documentation, so the right person for this role must be flexible and adaptive.

Skills & Qualifications

Required

• 3+ years of professional experience in graphic design, preferably in B2B or industrial sectors.
• Strong portfolio showing multi-channel campaigns, product catalogs, flyers, ads, and digital content.
• Advanced proficiency with Adobe Creative Suite (InDesign, Illustrator, Photoshop, InCopy, Acrobat).
• Proficiency with Microsoft Office Suite (PowerPoint, Word, Excel, Outlook, OneDrive) and general business computer competency such as familiarity with keyboard shortcuts and other time-saving techniques.
• Expert ability to automate styling for large page counts through built-in program features for InDesign.
• Advanced design, print production, and layout.
• Expert creative styling and brand differentiation methodologies in material production.
• Intermediate photo editing, illustration.
• Ability to use email building features in marketing platforms like Klaviyo, Mailchimp, HubSpot.
• Knowledge of print production standards and able to precisely adhere to vendor specs.
• Ability to interpret and organize technical product information into clear, effective visuals.
• Detail-oriented and self-motivated with strong time management, organizational and communication skills.
• Comfortable managing tasks through Trello, Teams, email, and cloud storage systems.
• Able to independently complete work in a timely manner and adhere to project deadlines while adhering to precise requirements and details.
• Able to learn and thrive in a remote-only work environment.
• Readily maintain a pleasant demeanor and treat all team members with respect, objectivity, and empathy.

Preferred but not required

• Knowledge of lifting and rigging products and services (we are able to provide education material and access to experts for learning our industry).
• Familiarity with industrial businesses that require heavy lifting, working at height, and/or vehicle recovery (this is our customer base).
• Exposure to UI/UX design, wireframing.
• Knowledge of basic marketing and advertising principles.
• Headline- and bullet-level copywriting with AI assistance.  

Why This Role?

While the rest of the world rushes to 100% AI design teams, we will continue to support authentic creativity from real people. 

Bishop Lifting Products, Inc. and it’s subsidiaries are an Affirmative Action and Equal Opportunity Employer.