A Media Supervisor oversees the planning, execution, and evaluation of media campaigns, ensuring they align with client goals and budgets. They manage a team of media planners and buyers, fostering client relationships and guiding the strategic direction of media strategies. This role requires strong leadership, communication, and analytical skills, as well as a deep understanding of media planning, buying, and digital marketing.
Key Responsibilities:
- Strategic Planning:
- Developing and executing comprehensive media strategies, setting media objectives, and ensuring strategic alignment across all campaign elements.
- Team Leadership:
- Managing a team of media planners and buyers, providing guidance, training, and performance feedback.
- Client Management:
- Serving as a key point of contact for clients, building and maintaining strong relationships, and presenting media plans and performance results.
- Performance Analysis:
- Partner with Analytics in monitoring and analyzing media campaign performance, identifying areas for optimization, and providing actionable insights.
- Budget Management:
- Managing media budgets, tracking spend, and ensuring campaigns are delivered within financial parameters.
- Collaboration:
- Working closely with cross-functional teams, including account service, creative, analytics, and other departments.
- Innovation & Trends:
- Staying up-to-date on industry trends and emerging media platforms, and providing thought leadership on media strategy.
Skills & Qualifications:
- Strong Leadership Skills: Ability to motivate, coach, and manage a small team of media professionals.
- Excellent Communication Skills: Ability to effectively communicate with clients, team members, and media vendors.
- Analytical Skills: Ability to analyze data, identify trends, and make data-driven recommendations.
- Deep Understanding of Media Planning & Buying: Expertise in media planning, buying, and performance tracking across various platforms.
- Proficiency in Media Planning Tools: Familiarity with industry-standard media planning and buying tools.
- Project Management Skills: Ability to manage timelines, budgets, and resources effectively.
- Digital Marketing Knowledge: Understanding of digital marketing principles and platforms.
- Client Relationship Management: Ability to build and maintain strong client relationships.
- 5+ years of Media Planning experience required Proficient on all media computer applications: IMS, Vivvix, Word, Excel, Prisma, MediaOcean, MediaTools ComScore and Keynote
- Ability to work well with a team, function as a leader, and also work independently
- Ability to understand client objectives and how they translate into media strategies
- Excellent verbal and written communication skills
- Demonstrated experience in formal and informal client presentations
- Creative problem-solving ability
- Ability to manage multiple people at various experience levels
- Proactive thinker who can move the business forward
- Accountable and strong attention to detail
- Responsive and timely in completing requests
- College degree in related field
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