Razorpay was founded by
Shashank Kumar and Harshil Mathur in 2014. Razorpay is building a new-age digital banking hub (Neobank) for businesses in India with the mission is to enable frictionless banking and payments experiences for businesses of all shapes and sizes. What started as a B2B payments company is processing billions of dollars of payments for lakhs of businesses across India. We are a full-stack financial services organisation, committed to helping Indian businesses with comprehensive and innovative payment and business banking solutions built over robust technology to address the entire length and breadth of the payment and banking journey for any business.
Over the past year, we've disbursed loans worth millions of dollars in loans to thousands of businesses. In parallel, Razorpay is reimagining how businesses manage money by simplifying business banking (via Razorpay X) and enabling capital availability for businesses (via Razorpay Capital). The Role:This position offers an exciting opportunity to drive growth and monetization strategies for Razorpay, leveraging data-driven insights, marketing automation tools, and collaborative approaches to marketing.Roles and Responsibilities:
- Growth Campaigns: Lead the development, execution, and optimization of growth campaigns to drive user engagement, and retention.
- Monetization Strategy: Develop and implement strategies to effectively monetize Razorpay's products and services, maximizing revenue through pricing experiments and partnership programs.
- Conversion Rate Optimization (CRO): Utilize data-driven insights to continuously optimize the conversion funnel, implementing A/B tests and refining user flows to improve conversion rates.
- Product-Led Growth: Collaborate with product teams to identify opportunities for product-led growth, ensuring seamless integration of marketing efforts with product development.
- Performance Analysis: Establish KPIs, track performance metrics, and analyze campaign results to assess effectiveness and provide actionable recommendations for optimization.
- Cross-Functional Collaboration: Work closely with product, design, engineering, and sales teams to align growth initiatives with overall business objectives.
- Should be conversant in AI tools, prompt engineering and working AI agents
Mandatory qualifications:
- Data-Driven Approach: Proficiency in data analytics tools and experience leveraging data to drive marketing decisions.
- Growth Marketing Expertise: Track record of developing and executing successful growth marketing strategies.
- Cross Functional Alignment: Ability to collaborate effectively with product teams to drive product-led growth initiatives.
- Collaborative Mindset: Excellent interpersonal skills with a collaborative and cross-functional approach to work.
- Strategic Thinking: Strong strategic thinking and problem-solving abilities.
- Marketing and Automation Tools: Understanding of marketing automation tools and martech landscape, with experience in their implementation and utilization.
- 2+ years of experience in growth marketing or related roles, preferably in the technology or fintech industry.
Razorpay believes in and follows an equal employment opportunity policy that doesn't discriminate on gender, religion, sexual orientation, colour, nationality, age, etc. We welcome interests and applications from all groups and communities across the globe. Follow us on LinkedIn & Twitter
