About SourceDay
SourceDay is a leading supply chain collaboration platform that helps manufacturers, distributors, and suppliers improve their PO and RFQ processes. Our software bridges the gap between enterprise resource planning (ERP) systems and suppliers, ensuring on-time deliveries, reducing errors, and strengthening supplier relationships. As we expand our partnerships and alliances, we are looking for a dynamic Channel Marketing Manager to drive marketing initiatives across our partner ecosystem.
Position Overview
The Channel Marketing Manager will develop, execute, and optimize marketing programs that drive demand generation and pipeline growth through SourceDay’s strategic channel partners (e.g., ERP platforms like Epicor, Infor, and value-added resellers in those ERP ecosystems). This individual will be a strategic thinker with deep B2B marketing experience, exceptional partner engagement skills, and a proven track record of building scalable programs that increase partner-sourced leads and revenue.
Key Responsibilities
- Partner Program Enablement:Develop and implement marketing campaigns tailored to key channel partners to increase brand awareness and engagement with field teams across our strategic partners. These campaigns will create ongoing touch points to ensure SourceDay stays top of mind with partner field teams in ways that generate channel sales opportunities and revenue.
- Co-Marketing Campaigns:Collaborate with ERP and VAR partner teams to plan and execute a consistent calendar of joint marketing initiatives, such as webinars, field training, content development, in person and virtual events, organic social media and email campaigns.
- Partner Communications:Own the creation and delivery of partner newsletters, program updates, presentation decks, product news, and promotional toolkits to maintain alignment and engagement with partner teams.
- Sales & Marketing Alignment:Work closely with SourceDay’s partner team to ensure marketing programs align with our revenue targets and partner success metrics.
- Analytics & Reporting:Track campaign performance, lead flow, and pipeline contribution. Analyze partner program ROI and use insights to optimize marketing efforts.
- Event & Sponsorship Management:Coordinate logistics, messaging, speaking opportunities, and partner participation in industry events, regional user groups, partner summits, and virtual webinars.
- Brand Consistency:Ensure messaging and visual branding are consistent across partner-facing assets and campaigns.
Qualifications
- 5+ years of B2B marketing experience, including 2+ years focused on partner or channel marketing
- Experience with ERP ecosystems (Epicor, Infor, NetSuite, etc.) or SaaS supply chain/operations solutions is a strong plus
- Proven track record of building and scaling co-branded demand generation programs
- Strong writing, presentation deck creation, communication, and presentation skills
- Highly collaborative, with the ability to influence cross-functional teams and partners
- Proficiency with Marketo, Salesforce, and digital marketing tools
- Comfortable working in a fast-paced, dynamic, and data-driven startup environment
What We Offer
- Competitive salary and equity
- Flexible work environment
- Comprehensive benefits (health, dental, vision, 401k)
- Collaborative, innovative, and mission-driven team
