As Manager, Digital Product, this person will balance customer-obsessed creativity with a data-driven mindset to elevate how our brand and products come to life online. In this cross-functional role, you’ll help shape and execute the digital product strategy - prioritizing features that enhance the customer experience, deepen engagement, and deliver measurable business impact. You’ll partner closely with the Sr. Manager of Digital Product to define the long-term vision for our website while also managing the day-to-day execution of product deployments. Passionate about solving customer pain points and anticipating future needs, you’re equally motivated by building and testing innovative new features as you are by fixing bugs - knowing that every detail contributes to a more seamless and valuable site experience.
This position will have the opportunity to work predominantly from either our NYC satellite office or our Summit, NJ HQ (but will need to be at HQ for key team and cross-functional in-person meetings). You will report directly to the Sr. Manager of Digital Product.
Responsibilities:
- Own the entire product lifecycle, from ideation and launch to performance tracking, to deliver best-in-class digital experiences that address customer needs and meet defined business goals.
- Collaborate closely with Design, Engineering, and HQ stakeholders to cultivate a culture of experimentation and iteration, viewing every win or setback as a learning opportunity.
- Translate customer insights and technical considerations into clear, actionable product specifications that guide development and drive impact.
- Act as the daily point of contact for the Engineering team by attending standups, writing detailed requirements, and QAing features to ensure high-quality, timely delivery.
- Own backlog management, working with Engineering to prioritize initiatives while ensuring tickets are well-documented, up to date, and aligned with business priorities.
- Assess and size product opportunities to support roadmap decisions that focus on driving measurable business outcomes.
- Mine user feedback to uncover insights, diagnose pain points, and inform the product roadmap with a customer-first lens.
- Conduct user interviews and usability testing to validate hypotheses and inform product design decisions that enhance a user’s experience.
- Develop deep Boll & Branch product expertise to build features that elevate brand storytelling and integrate the online and in-store experience.
- Partner with the CRO Manager to maintain a strong pipeline of testing ideas and execute a robust A/B testing strategy focused on improving site conversation rate and revenue growth.
- Monitor e-commerce funnel KPIs daily to summarize site performance as well as identify opportunities and issues that require action.
- Stay on top of the competitive landscape, identifying industry best practices, emerging trends, and innovation opportunities to inform product strategy.
- Be a proactive, hands-on problem solver and cross-functional leader, adept at juggling priorities, motivating teams, and driving execution.
- Deliver executional excellence for all projects (no project is too big or too small).
Requirements:
- 4+ years experience working in a modern direct-to-consumer e-commerce organization.
- 2+ years experience in a product management role within a fast-paced, agile team.
- Demonstrated success in overseeing all elements of the product development lifecycle.
- Strong analytical mindset with a passion for hypothesis-driven development and data-informed decision-making.
- Proven ability to define, track, and act on product KPIs to drive performance.
- Proficiency in e-commerce platforms (e.g., Shopify) and web analytics tools (e.g., Mixpanel, Google Analytics).
- Hands-on experience with A/B testing, user research, and experimentation frameworks to validate ideas and optimize experiences.
- Deep understanding of digital customer journeys, with a strong ability to translate insights into clear roadmaps and requirements.
- Ability to quickly understand, simplify, internalize and communicate complex or technical concepts.
- Collaborative team player able to work effectively across all departments to meet goals and deadlines.
- Exceptional organizational and project management skills, with the ability to manage multiple priorities under tight deadlines.
- Ability to maintain a keen attention to detail, multitask, handle pressure, and meet deadlines in a fast-paced entrepreneurial environment.
- A positive, optimistic, can-do attitude, willing to jump in to support teammates.
- Experience working with personalization or testing operating systems like AB Tasty or Optimizely is a plus.
- Experience with Segment, Looker, and Jira a plus!
The primary location for this role is based in our Summit, NJ headquarters. We believe our business and our culture are strongest when we work together in person. We also know that it’s helpful to have flexibility to work remotely. Currently we are operating under a hybrid model whereby all teams work in an office a minimum of two days per week (Tuesdays/Thursdays) and may be provided flexibility to work from home on other days. There may be times when you’re asked to work in our NYC office because it’s in the best interest of our business or your team.The annual base salary range for this role is $75,000 to $130,000 (new hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role).
It is important to note that our salary ranges are based on paying competitively for our size, industry, and the market and are one part of the total rewards that we provide. Individual pay rate decisions are based on several factors, including qualifications for the role, experience level, skillset, scope of the role, and internal peer benchmarking. In addition to your base compensation, you may be eligible to be part of the Company’s annual bonus program with a non-binding Company and individual performance-based target bonus.This role is not eligible for relocation assistance. Additionally, Boll & Branch will not commence an immigration case or 'sponsor' an individual for this position (for example, H-1B or other employment-based immigration).The above is a comprehensive, but not exhaustive, description of requirements and expectations that may evolve over time based on business needs. You must be able to complete all physical requirements of the job with or without a reasonable accommodation.
What We Offer:
- Medical, Dental, Vision, and Life/AD&D insurance
- Commuter Benefits, HSA/FSA, STD/LTD, and Employee Assistance Program
- Family-Planning Services, Gender-affirming healthcare, and Health Advocacy Program
- Fitness Reimbursement Program, 401(k), Paid Time Off, and an Employee Discount
About Boll & Branch:
At Boll & Branch, we don’t make bedding like everyone else. We make it better.In 2014, our founders, Scott and Missy Tannen, challenged every conventional standard in the textile industry, creating a new supply chain that prioritized thread quality, not thread count. By investing exclusively in 100% organic raw materials from the start, we became the first bedding company ever to be Fair Trade Certified. Today, we keep five commitments at the heart of everything we do. We are:
- Cultivators of the Highest Quality Threads
- Pioneers in 100% Organic Cotton
- Free from Toxins at Every Step
- 100% Traceable from Farm to Finish
- Committed to Fair and Ethical Treatment for All
Boll & Branch has over 150 employees, and we are headquartered in Summit, NJ, with a second office in New York, NY and a dedicated Photo Studio in New Providence, NJ. In 2019, to propel our growth, we raised $100M from L Catterton, a leading consumer goods private equity fund. We are also progressively expanding our retail and wholesale footprint. While the heart of our business lies in the direct-to-consumer online model, we also have several retail stores around the country as well as partnerships with Bloomingdales and Nordstrom.Boll & Branch LLC is an equal opportunity employer.
