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Senior Customer Advocacy Manager - Strategic Stories

IntercomOnsite

Intercom is the AI Customer Service company on a mission to help businesses provide incredible customer experiences. 
Our AI agent Fin, the most advanced customer service AI agent on the market, lets businesses deliver always-on, impeccable customer service and ultimately transform their customer experiences for the better. Fin can also be combined with our Helpdesk to become a complete solution called the Intercom Customer Service Suite, which provides AI enhanced support for the more complex or high touch queries that require a human agent. Founded in 2011 and trusted by nearly 30,000 global businesses, Intercom is setting the new standard for customer service.

Driven by our core values, we push boundaries, build with speed and intensity, and consistently deliver incredible value to our customers.

What's the opportunity? 


We’re looking for a senior storyteller to lead our most strategic customer narratives and bring them to life in innovative, high-impact ways.This is a relationship-led, end-to-end production role focused on building trusted partnerships with top customers and helping the world see what’s possible through their success. You’ll work closely with Sales, Success, and our EMEA-based Advocacy team to identify standout logos, unlock co-marketing opportunities, and shape stories that build credibility, influence, and demand.Customer evidence is central to how we build trust in a new category.

In a fast-moving AI market, our best proof is our customers, and your job is to make sure their stories are seen, heard, and believed.You’ll need to be a natural storyteller who can spot a powerful arc and shape it into formats that resonate, from story slides to video scripts. But you’ll also be a hands-on operator: managing relationships, navigating approvals, and ensuring each story gets shared where it matters most.You’ll bring an AI-first mindset to how you work, using automation and AI tools to scale smarter, move faster, and spend more time on the work that truly needs your judgment and craft.If you’re excited to lead flagship stories end-to-end and you’re not afraid to chase approvals, push creative boundaries, and get on a plane to make it happen – we’d love to meet you.

What will I be doing? 


This role is high-impact, high-visibility, and highly collaborative. You’ll:

  • Build trusted relationships with Intercom’s most successful customers to unlock public storytelling.
  • Lead end-to-end development of enterprise stories — from interviews and approvals to final content delivery (written, video, visual, co-marketing, etc.)
  • Navigate complex legal/comms/exec approvals with tact and persistence.
  • Partner with Sales, PMM, and Product to align stories with strategic launches and initiatives
  • Define and run custom GTM plans for each major story — ensuring distribution across: Web & social, sales enablement, Press/PR and Internal comms.
  • Embrace automation and GenAI tools to accelerate story discovery, quote extraction, drafting, and formatting.
  • Maintain our standards for clarity and craft. Help raise the bar on how we talk about our customers and our product.
  • Actively contribute to Intercom’s mindshare goals by making sure every high-impact story is seen and has measurable impact.

What skills do I need? 


  • You’re a natural storyteller with sharp instincts for what makes a narrative credible, emotional, and contagious.
  • You’re a clear, persuasive writer with experience in copywriting, messaging, or narrative design.
  • You’re fluent in the tools of modern marketing, you know how to move fast with AI, no-code tools, CRM, and creative briefs.
  • You have experience building trust with customers and can navigate both internal and external stakeholders with grace and grit.
  • You’re a systems thinker, able to design and optimize repeatable processes that scale.
  • You’re strategic about distribution and understand how to tailor content for multiple surfaces and audiences across paid, earned, and owned.
  • You’re collaborative but autonomous, you don’t wait for permission to start, and you’re proud to put your name to your work.
  • You don’t get stuck in perfectionism, you know when good is good enough, and how to prioritize speed, clarity, and impact.

Bonus skills & attributes 


  • You’ve worked in customer marketing, advocacy, or B2B content marketing before.
  • You have experience working in or with technical product teams.
  • You have a strong point of view on what makes stories shareable.
  • You’ve helped run omni-channel campaigns or supported paid/earned activation.

Benefits 


We are a well-treated bunch, with awesome benefits! If there’s something important to you that’s not on this list, talk to us! 

  • Competitive salary and meaningful equity
  • Comprehensive medical, dental, and vision coverage
  • Regular compensation reviews - great work is rewarded!
  • Flexible paid time off policy
  • Paid Parental Leave Program
  • 401k plan & match
  • In-office bicycle storage
  • Fun events for Intercomrades, friends, and family!

Policies 


Intercom has a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least three days per week.We have a radically open and accepting culture at Intercom. We avoid spending time on divisive subjects to foster a safe and cohesive work environment for everyone. As an organization, our policy is to not advocate on behalf of the company or our employees on any social or political topics out of our internal or external communications.

We respect personal opinion and expression on these topics on personal social platforms on personal time, and do not challenge or confront anyone for their views on non-work related topics. Our goal is to focus on doing incredible work to achieve our goals and unite the company through our core values.  Intercom values diversity and is committed to a policy of Equal Employment Opportunity. Intercom will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.

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Life at Intercom

The world's first customer platform helping internet businesses accelerate growth. Thanks to the internet, the way people communicate is drastically different than it was 10, even 5 years ago. Messengers like WhatsApp have become the preferred mode of communication in every aspect of consumers lives, and now that switch is happening with businesses too. Intercom builds a suite of messaging-first products that all modern internet businesses can use to accelerate growth across the customer lifecycle, from acquisition, to engagement, and support. Today more than 25,000 businesses, including New Relic, Sotheby's, and Shopify, use Intercom to connect with a billion unique people worldwide.
Thrive Here & What We Value- Hybrid Working Policy- Core Values (Kindness, Passion, Resilience, Optimism, Open-mindedness, EEO)- Equal Employment Opportunity- Comprehensive Employee Benefits- Positive Work Environment- Communication Policy- Flexible Work Schedule (Including 2 days in office per week)- Health & Wellness Programs- Competitive Salary and Equity Compensation- In-Office Experience (Bicycle Storage Facility)
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