FULLBEAUTY Brands™ is the premier fashion and lifestyle destination for the plus size customer. We are an online and catalog marketplace offering a curated collection of the finest family of plus size brands and thousands of products.
POSITION SUMMARY:
The Retention Marketing Manager plays a strategic leadership role within the Ecommerce department. This individual is responsible for developing and executing multi-channel retention strategies to increase customer lifetime value, improve repeat purchase rates, and strengthen brand loyalty. The role requires proactive collaboration across departments and ownership of key performance channels, including email, SMS, loyalty programs, and organic social.
PRIMARY RESPONSIBILITIES:
- Lead the strategic planning, development, and execution of customer retention campaigns across all owned retention channels (email, SMS, loyalty, and organic social).
- Own the retention marketing calendar and oversee implementation of initiatives aligned with brand goals and promotional cadence.
- Use customer segmentation and behavioral insights to build lifecycle journeys that drive conversion and long-term engagement.
- Establish A/B testing frameworks to continuously optimize messaging, cadence, subject lines, and creative.
- Track, analyze, and report on performance metrics including retention rate, average order value (AOV), repeat purchase rate, and customer lifetime value (CLV).
- Manage relationships with retention technology partners (e.g., Epsilon, Attentive) to maximize platform capabilities and integrations.
- Collaborate with Ecommerce, Creative, Planning, and Merchandising teams to ensure cohesive and on-brand messaging across customer touchpoints.
- Partner with the Loyalty team to conceptualize and execute campaigns that support referral programs, incentives, and rewards strategies.
- Contribute to organic social strategy through content planning aligned with retention initiatives and customer storytelling.
- Maintain documentation of campaign strategies, workflows, and reporting for knowledge sharing and process optimization.
MINIMUM QUALIFICATIONS:
- 3–5+ years of experience in retention, lifecycle, or CRM marketing, ideally within direct-to-consumer (DTC) ecommerce or the apparel industry.
- Demonstrated success in managing and scaling customer lifecycle programs across email, SMS, and loyalty channels.
- Proficient in tools such as Epsilon, Attentive, Klaviyo, or similar retention platforms.
- Strong analytical skills with experience in interpreting performance data and making data-driven decisions.
- Experience leading cross-functional initiatives and influencing without direct authority.
- Exceptional organizational, project management, and time-management skills.
- Outstanding verbal and written communication skills with a keen eye for brand voice and messaging.
- Ability to manage multiple priorities in a fast-paced environment.
- Passion for customer-centric marketing and delivering exceptional brand experiences.
WHY JOIN FULLBEAUTY?
- Competitive Health Benefits (Medical, Dental & Vision)
- Employer HSA Contribution
- 401K Match
- Employee Assistance Program
- Hybrid Work Schedule (Corporate)
- Business Casual Attire
- Wellness Initiatives
- 30% Associate Merchandise Discount Across our Family of Brands
- Employee Discount on Travel, Cell Phone Plans and More
- Generous Paid Time Off Program
- Promote From Within Culture
- Commitment to Being an Equal Opportunity Employer
- Life Insurance Benefits
- Internal charity that supports FULLBEAUTY Brands’ associates and their immediate family members during times of extreme hardship
FULLBEAUTY Brands™ is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability or protected veteran status.
90000.00 To 110000.00 (USD) Annually
