FULLBEAUTY Brands™ is the premier fashion and lifestyle destination for the plus size customer. We are an online and catalog marketplace offering a curated collection of the finest family of plus size brands and thousands of products.
POSITION SUMMARY:
The Associate Manager, Social Media & Affiliates will work on the digital marketing team to help build social media communities, drive online awareness, and generate revenue through our affiliate partnerships. This person is responsible for managing the social media presence of multiple brands, building an influencer program and growing the existing affiliate program.
PRIMARY RESPONSIBILITIES:
- Build a community for the brands Roaman’s, Jessica London, and S4A through social media
- Manage the social media pages for these brands, developing tactics to increase key metrics such as follower counts and engagement.
- Report on KPIs (engagement, follower growth, reach, etc.) and continuously optimize based on performance
- Working with brand stakeholders to develop a social posting calendar for each brand
- Create and curate engaging and on-brand content that aligns with the brand’s media plan and merchandising stories
- Collaborate with creative teams on obtaining necessary assets and copy for social media posts and campaigns and upload content for posting.
- Build a social influencer program by finding and working with on-brand social influencers.
- Identify potential influencer partners, initiate communication, and send clothing samples
- Build relationships with these influencers to become brand ambassadors
- Manage Impact Radius affiliate platform, monitoring affiliate performance and making recommendations around affiliates partners and commission rates.
- Help grow the affiliate program by finding content publishers and influencer networks to engage with.
- Own all reporting and metrics for the social and affiliate channels. Have the ability to interpret data to drive recommendations
- Monitor trends, community conversations, and competitors to inform strategy
- Prepare ad hoc analyses and deep dives on social and affiliate performance
MINIMUM QUALIFICATIONS:
- 2-4 years of related experience in social media marketing
- Track record of managing and growing a social media program
- Knowledge of social media platforms (Facebook, Instagram and TikTok specifically) and how each platform can be deployed to meet performance marketing objectives
- Strong analytical skills; proficiency in Microsoft Excel
- High level of comfort with data, reporting, A/B test structure, and analytics
- Strong communication and team-working skills
- High level of organization coupled with attention to detail
- Requires a self-starter mindset and the ability to manage tasks independently
- Ability to prioritize multiple objectives within a fast-paced, changing environment
- Tech-savvy, possessing very strong proficiency in digital and mobile technology
- Experience with Adobe Photoshop, affiliate platforms(Impact) social media management tools (Hootsuite or Dash Hudson) or influencer affiliate networks (LTK, ShopMy, Skimlinks) a plus.
WHY JOIN FULLBEAUTY?
- Competitive Health Benefits (Medical, Dental & Vision)
- Employer HSA Contribution
- 401K Match
- Employee Assistance Program
- Hybrid Work Schedule (Corporate)
- Business Casual Attire
- Wellness Initiatives
- 30% Associate Merchandise Discount Across our Family of Brands
- Employee Discount on Travel, Cell Phone Plans and More
- Generous Paid Time Off Program
- Promote From Within Culture
- Commitment to Being an Equal Opportunity Employer
- Life Insurance Benefits
- Internal charity that supports FULLBEAUTY Brands’ associates and their immediate family members during times of extreme hardship
FULLBEAUTY Brands™ is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.
58500.00 To 60000.00 (USD) Annually
