Demand Generation Manager
Function: MarketingReports to: Sr. Director, Demand GenerationReviewed: 08.2025
Position Summary:
As a Demand Generation Manager, you will play a pivotal role in creating and executing demand generation strategies that generate high-quality leads and accelerate revenue growth. You will collaborate closely with cross-functional teams, leverage marketing technologies, and implement data-driven campaigns to fuel the sales pipeline. This role requires a deep understanding of marketing and selling into the Public Sector, B2B SaaS, marketing automation, and a passion for driving measurable results.
Key Responsibilities:
- Develop compelling multi-channel marketing programs to support generating demand, capture engagement, and grow the sales pipeline.
- Deliver high-quality, sales-ready leads to the sales team, enabling them to achieve their new customer acquisition and revenue targets.
- Build integrated plans by partnering with other marketing functions including field marketing, content, social media, product marketing, and marketing operations
- Create and optimize nurture streams based upon areas of interest indicated by web behavior as well as where our next customers are on their customer journey.
- Develop, execute, promote and produce strong webinar campaigns that resonate with our audience and drive registrants, attendees and on-demand consumption.
- Identify and execute tradeshows, conferences, and roadshow opportunities
- Broadcast our product team's newest innovations to generate demand within our prospect database and within the marketing and sales market.
- Establish intimate knowledge or our database of marketing leads to uncover where opportunities for engagement exist within the database.
- Understand where marketing and sales professionals are getting their information today and build partnerships, co-marketing, and sponsorship opportunities to run campaigns that capture new leads into the database.
- Measure, analyze, and report on business key performance indicators and goals while ensuring adherence to service level agreements, always looking for opportunities for further optimization of the buyer journey.
Skills and Experience Needed:
- Bachelor's degree in Marketing, Business, or a related field (Master's degree is a plus).
- 3-5 years’ experience in demand generation in the B2B SaaS industry marketing to the Public Sector.
- Strong understanding of marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
- Proficiency in using analytics tools to measure campaign performance and make data-driven decisions.
- Proven ability to leverage AI to improve campaign deployment and productivity.
- Excellent project management skills with the ability to manage multiple campaigns simultaneously.
- Creative thinker with the ability to develop innovative demand generation strategies.
- Strong written and verbal communication skills.
- Ability to collaborate effectively with cross-functional teams, including sales and marketing.
- Results-oriented with a focus on meeting and exceeding lead generation goals.
Competencies:
AccountabilityDecision MakingAdaptabilityBusiness AcumenCollaborationLeading ChangeCreating an Inclusive EnvironmentPlanning & OrganizingCustomer FocusDealing with Ambiguity
About the company:
Boards set the standard for what organizations can achieve. At OnBoard, our board management software helps boards function at a higher level so every organization can make a bigger difference in the world.Launched in 2011, today, OnBoard serves as the board intelligence platform for more than 5,000 organizations and their 12,000 boards and committees in 60 countries worldwide. With customers in higher education, nonprofit, healthcare systems, government, and enterprise business, OnBoard is the leading board management provider.OnBoard has grown from a class project at Purdue University in West Lafayette, Indiana in 2003 into the world’s leading board management software platform today.
Backed by JMI Equity and the acquisitions of eScribe and Govenda, OnBoard is positioned to become the industry leader in Board Management and Meeting Solutions for private and public sector entities.
Benefits and Perks:
- Company provided equipment (laptop, software, etc.)
- Employment with a growing, casual, fun, philanthropic minded company
- Employer paid extended health benefits, including health spending account (CAN based employees)
- US Based Employees
- Comprehensive, high-quality medical/prescription drug plan options, as well as dental and vision plan offerings.
- An employer contribution to your Health Savings Account (HSA) if you participate in a High Deductible Healthcare Plan.
- Medical Flexible Spending Accounts available.
- Dependent Care Flexible Spending Accounts available.
- Basic life insurance in the amount of $50,000 or 1 X’s your salary (whichever is higher).
- Short and long-term disability and Accidental Death and Dismemberment benefits at no cost to you.
- 401K Retirement Savings Plan with automatic enrollment at the first of the month following 60 days of employment at 5% to help you secure your financial freedom. We offer a generous company match that starts on the first of the month following 60 days of employment. The company match is dollar for dollar on the first 3% of your pay that you contribute and $0.50 on the dollar on the next 2%, for a total match of 4%.
- Paid Time Off (PTO)/Holiday
- Unlimited PTO program each year.
- 11paid holidays, and half day Fridays in the summer.
Diversity Statement - Culture of Togetherness:
At OnBoard, our mission is to encourage and celebrate a culture of togetherness. We acknowledge that uniqueness is powerful, and we welcome, foster, and appreciate all. Diversity, Equity, and Inclusiveness fuel the Pathfinder atmosphere and all our efforts. Our power is in our people and we Pledge 1% to give back to our communities and across the globe. OnBoard is an equal opportunity employer and committed to a diverse and inclusive working environment. Passageways does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
For individuals with disabilities who would like to request an accommodation please email peopleops@passageways.com.
