About almentor:
Founded 2016 with a singular vision of empowering lifelong learning and personal growth for all, through accessible and impactful education, almentor became the leading online learning platform that offers a high-quality education to learners around the world.
Our Mission: almentor is on a mission to increase accessibility to affordable quality education for Arabic-speaking communities.
Job Overview
This role involves shaping and executing our organic content strategy across platforms, with a strong focus on video and short-form content. You will own the end-to-end process of content creation, scheduling, publishing, and performance optimization—ensuring our social presence aligns with the brand’s voice while driving meaningful engagement and growth.
As a Social Media Specialist you will:
- Develop and implement a short-form video strategy across TikTok, YouTube Shorts, Instagram Reels, and other platforms.
- Create and edit engaging video content optimized for each platform to drive organic reach and engagement.
- Plan, schedule, and publish content consistently across all social media channels using scheduling tools.
- Maintain a dynamic social media content calendar, including reels, stories, posts, and carousels.
- Propose creative campaign ideas to boost organic growth and community engagement.
- Track and analyze key performance metrics (engagement, reach, impressions, follower growth, CTR, etc.) and adjust strategies accordingly.
- Stay up to date with platform trends, algorithm changes, and new tools to enhance content performance.
- Ensure all content aligns with Almentor’s brand voice, visual identity, and strategic goals.
- Identify new opportunities for audience growth, community interaction, and brand visibility across platforms.
The ideal candidate will have:
- 2–4 years of hands-on experience managing social media accounts, with a strong focus on TikTok, YouTube, and Instagram.
- Proven ability to create and edit engaging short-form video content using tools like CapCut, InShot, Adobe Premiere Pro, or similar.
- Solid understanding of social media algorithms, trends, and platform best practices.
- Skilled in using analytics tools (e.g., Meta Insights, TikTok Analytics, YouTube Studio, Google Analytics) to track performance and optimize strategies.
- Excellent writing and storytelling skills tailored to different social media audiences.
- Strong sense of visual aesthetics and attention to detail in applying brand tone and style.
- Highly organized with the ability to manage multiple projects and deadlines simultaneously.
- Creative, proactive, and up to date with emerging content formats and engagement strategies.
- Fluency in English is required; Arabic is a plus.
- Bachelor's degree in marketing, Communications, Media, or a related field.
