Description
Freebird is one of the fastest-growing DTC brands in personal care. What started as a revolutionary electric head shaver has grown into a premium grooming brand serving over 1 million customers. With a robust subscription engine, a powerhouse creative pipeline, and a mid 8-figure annual media budget, we’re scaling fast—and we’re hiring a Senior Growth Manager, Paid Social to help drive our next phase of growth.
🚀 The Opportunity
We’re looking for a seasoned Paid Social expert to own execution, optimization, and creative testing across our Meta (Facebook & Instagram) ad program. Reporting to the Director of Paid Media, you’ll take charge of day-to-day buying, creative iteration, performance reporting, and budget pacing—freeing up senior leaders to focus on strategy.This is a high-impact, revenue-driving role. You’ll manage millions in monthly spend, work with a 300+ monthly asset pipeline, and help us build a best-in-class growth engine fueled by performance data and fast creative iteration.
🔑 Responsibilities
📊 Meta Campaign Execution & Optimization
- Launch and manage high-volume paid social campaigns with a performance mindset.
- Maintain clean, scalable Meta account architecture (CBO/ABO, exclusions, segmentation, naming conventions).
- Monitor CAC, ROAS, CVR, CTR, MER, and contribution margin daily—scaling winners, killing losers.
- Build and implement automated rules to minimize spend inefficiencies and optimize delivery.
🎯 Budget Management & Forecasting
- Own daily, weekly, and monthly pacing across campaigns—adjusting allocation based on real-time results and business goals.
- Contribute to forecasting and scenario planning by audience, geo, funnel stage, and seasonal trend.
- Participate in strategic budgeting conversations with leadership (e.g., offer changes, new channel launches, LTV expansion).
🎨 Creative Testing & Strategy
- Run structured, high-volume creative tests (50–70+ adsets/week) across multiple personas, landing pages, and funnel stages.
- Identify winning angles, hooks, formats, and storytelling devices—use data to guide rapid creative iteration.
- Partner with the in-house creative team to brief concepts, provide test-based feedback, and scale what converts.
📈 Analytics & Measurement
- Use attribution tools (Triple Whale, Northbeam, GA4, Shopify, etc.) and incrementality testing (e.g., geo-holdouts, conversion lift) to inform decisions.
- Analyze blended and down-funnel performance across acquisition cohorts.
- Maintain a structured testing roadmap and creative insights tracker to consolidate learnings and spot trends.
🤝 Cross-Functional Collaboration
- Collaborate with CRO and Ecommerce teams to align campaign strategy with landing pages, funnel flows, and A/B tests.
- Work closely with creative, tech, and product to ensure message match and funnel consistency.
- Share results, test updates, and campaign walkthroughs regularly via reports, Looms, and Slack.
Requirements
- 3–5+ years of hands-on Meta buying experience with budgets of $1M+/month.
- Mastery of Meta’s ad systems (CBO/ABO, placements, bidding, exclusions, account structure).
- Deep understanding of performance metrics and attribution (CAC, MER, LTV, incrementality).
- Experience collaborating with creative teams and guiding high-velocity testing.
- Analytical, organized, and fluent in testing frameworks and campaign structures.
- Clear communicator who proactively shares insights, wins, and ideas.
- Hungry, resourceful, and thrives in a fast-paced, growth-focused team.
Bonus:
- Experience managing TikTok, Pinterest, or Snapchat campaigns.
- Familiarity with landing page testing, CRO tools, and Shopify optimization.
Benefits
- Fully Remote Flexibility: Work from wherever you thrive best
- Comprehensive Medical Benefits: Premium medical plans designed to support your health and wellness
- Competitive Compensation & Bonuses: A strong base salary + performance bonuses tied to impact
- 401(k) with Company Match: Helping you plan and save for the long-term
- Unlimited PTO: Take the time you need to recharge and show up at your best
- Opportunities for Growth: Elevate your career with the chance to scale into a senior leadership position
Why Join Freebird?
- Be part of a profitable, high-growth DTC brand with real momentum and ambition
- Own a critical business function and team with autonomy, support, and resources
- Work on a product that solves real problems, delights customers, and scales globally
- Join a smart, motivated team obsessed with innovation, experimentation, and impact
