POSITION DESCRIPTION
The Marketing Analyst is responsible for gathering, analyzing, reporting and interpreting marketing data for the purpose of improving all ITA Group marketing programs. This role is central to providing a constant feedback loop to the marketing strategy and communications teams as well as to ITA Group leadership with the goal of continuous marketing improvement.
POSITION REQUIREMENTS
- Bachelor’s degree in Marketing, Advertising, Communications, Statistics or equivalent work experience.
- Five to seven years of marketing analytics experience in an internal marketing department, advertising agency or similar environment.
- Minimum of two to three years’ experience in using marketing automation software (preferably Marketo) to measure and implement marketing programs. Marketo expert certification and previous salesforce integration experience preferred.
- Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis. Database management a plus.
- Experience with email marketing, lead generation and nurturing strategies, SEO/SEM, digital advertising and social media marketing.
- Excellent business writing and stand-up presentation skills. Ability to interact with all levels of management and articulately respond to questions regarding measurement findings and offer recommendations based on sound marketing strategies and rationale.
- Excellent interpersonal skills with the ability to manage multiple projects at the same time in a fast-paced and collaborative team environment.
- Ability to work independently as well as in a collaborative team environment.
- Ability to listen, understand and respond to external and internal customers’ needs in a timely manner; customer service experience in a service-related industry preferred.
- Ability to work the time necessary to complete projects and/or meet deadlines.
To perform this job successfully, an individual must be able to complete each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill and/or ability required.ITA Group, Inc. is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act, the Company will consider reasonable accommodations for qualified individuals with disabilities and encourage prospective employees and incumbents to discuss potential accommodations with the Company.
ABOUT ITA GROUP
ITA Group is an employee-owned engagement and loyalty company that provides data-driven solutions designed to uniquely motivate and inspire our clients’ employees, channel partners and customers. Creating engaging employee experiences is at the heart of what we do and who we are, and we continuously evaluate our team member benefits to ensure our team members are cared for. We offer an array of competitive benefits, including healthy retirement contributions, health, dental and vision insurance, paid parental leave, flexible work arrangements, Volunteer Time Off, paid sabbaticals, anniversary awards and more! Come join our team, recently recognized by several top organizations as a Great Place to Work.
ITA Group is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
