Who We Are
Overhaul is a supply chain integrity solutions company that allows shippers to connect disparate sources of data into the first fully transparent situational analysis engine designed for the logistics industry. Data that is transformed into critical insights can instantly trigger corrective actions, impacting everything from temperature control to handling requirements or package-level tracking, ensuring cargo arrives at its destination safely, undamaged, and on time. We are a dynamic, innovative, and fun team who is highly committed to our customers’ experiences and our Mission and Vision.
The Role
As the Senior Account Based Marketing Strategist, you will be responsible for developing engaging, highly-personalized content for target accounts. This content can range from blog posts and white papers to social media content and email campaigns. The ABM Strategist must understand the needs and interests of each target account to create effective content as well as how to gather per-account insights into what content provides value. This person will work closely with Enterprise Account Executives (EAE) and Solutions Consultants (SC).
Responsibilities will include, but may not be limited to:
- Develop and execute ABM strategies targeting high-value accounts in alignment with sales goals
- Collaborate closely with sales and customer success teams to define ideal customer profiles and prioritize target accounts
- Create personalized, multi-channel marketing campaigns (email, ads, content, events, etc.) for specific accounts or clusters
- Analyze account insights, buying signals, and intent data to tailor messaging and engagement tactics
- Work with content and creative teams to develop custom assets and experiences for target accounts
- Manage ABM technology platforms (e.g., Demandbase, 6sense, Terminus) and integrate with CRM/marketing automation tools
- Track, measure, and report on ABM campaign performance, engagement, and pipeline impact
- Optimize campaigns based on data-driven insights and feedback from sales
- Align ABM efforts with broader marketing initiatives to ensure consistent brand messaging
- Conduct post-mortem analyses to identify learnings and improve future account engagement strategies
About You:
- Content creation and delivery through many channels
- Excellent writing and editing skills
- Creativity and an understanding of content management systems
- Ability to read financial statements and work with value calculators to identify benefits associated with advanced supply chain software
What we can offer:
- Top-tier employee health & well-being benefits
- Family, caregiver, and adoption leave
- Unlimited Vacation Policy
- Casual dress code
- Rotating company 'Perks at Work' program
Our culture
We are guided by our core values of Diversity and Synergy, Creativity, Problem Solving, Authenticity and Receptivity, Trust, Encouragement, Teaching and Learning, Wellness and Integrity. These values help us recruit aligned talent to join our rapidly expanding team around the globe. It is important to us that each and every Overhauler is not only eager to challenge themselves and knows how to get work done, but is also an awesome addition to our company culture.
Diversity and Inclusivity Statement
Overhaul has always been, and always will be, committed to diversity and inclusion. Our Overhaul Culture Code’s top listed commitment is to “Diversity and Synergy.” All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
We strongly encourage people from underrepresented groups to apply!
