We are redefining how people get stronger and looking for a critical role to expand our Design team.
Product Design at Ladder means crafting the experience that transforms someone’s relationship with fitness. This isn’t about making things look pretty. It’s about building an interface and journey members can’t live without.
🚀 The TLDR
- 📱 Ladder is the #1 strength & conditioning app on iOS — We deliver custom weekly workout plans with in-workout coaching, progress tracking, and a tight-knit fitness community.
- 📍 HQ in Austin, TX — We love local, but remote is an option if you’re in US time zones.
- 🔥 We are on FIRE - $60M ARR ($3M in 2023); 4.9 stars (100k+ ratings) and Apple Editors’ Choice Award
- 🥇 Tier 1 Investors - 2024 Series B led by Point72, plus a $100M growth capital commitment from General Catalyst; early investors include Jorge Mazal (former CPO at Duolingo), Gina Gotthilf (former VP Growth at Duolingo), Conner Zwick (CEO at Speak AI), Ed Hallen (Cofounder at Klavio), Des Traynor (Cofounder at Intercom), Doss Cunningham (CEO at Nutrabolt/C4 Energy), Bill Shufelt (CEO at Athletic Brew Co.), Patrick O’Shaughnessy (Invest Like The Best).
- 🧠 You’re a top 1% Designer — Experienced, hungry, and obsessive about building world-class product experiences.
- 🎯 You’ll shape the visual and interactive language of a high-growth consumer app — Every pixel you craft helps real people get stronger, stay engaged, and spread the word.
Ladder launched in 2020 to reinvent strength training for everyday athletes. We’re a lean, high-output team of veteran builders focused on solving real customer problems and creating the most rewarding fitness experience anywhere.We’ve scaled fast — thanks to strong retention, smart unit economics, and a product people love. With fresh capital, momentum, and a bold vision to expand beyond fitness, we’re building something your kids will brag about.We keep the bar high. We trust our people.
And we have fun while doing it.
🧑🚀 What You’ll Do
Vision & Craft
- Own the end-to-end user experience for your product area, from discovery to launch
- Design beautiful, intuitive interfaces that delight and drive results
- Turn complex problems into simple, elegant solutions
- Set and uphold the highest standards for usability and visual design
Research & Discovery
- Lead user research to uncover real needs and pain points
- Rapidly prototype and test concepts with real users
- Analyze usage and feedback to inform design decisions and iterate
Collaboration & Execution
- Work closely with product managers to align design with business goals
- Partner with engineers to ensure pixel-perfect implementation
- Champion design thinking across the organization
- Move fast without sacrificing quality
🧬 The DNA We’re Looking For
You’re a 10x Designer — a rare blend of creative vision, technical skill, user empathy, and a relentless drive for excellence. You see the big picture and sweat every detail. You can ship quickly but never cut corners. You make decisions with conviction — and back them up with user insights and craft.
The Foundation
- 5+ years as a UI/UX or Product Designer at consumer-focused companies
- Portfolio showcasing shipped products that drove meaningful business results
- Experience with user research, prototyping, UI/UX design, and usability testing
- Startup experience preferred — you thrive in fast-paced, high-agency environments
The Mindset
- Member obsessed — you lose sleep over anything less than 5-star reviews
- Design-driven intuition — strong gut backed by user feedback and data
- Relentless simplification — you cut clutter, sweat the pixels, and fight for clarity
- High agency — you don’t wait for permission to solve problems
Bonus Points
- Fitness/wellness industry experience or passion
- iOS app design background
- Experience designing for growth and engagement
🎯 Why Join Ladder?
The Business
- Well Capitalized (Series B); join before our Series C!
- Profitable unit economics with disciplined growth
- Big ambition: building a household name beyond fitness that our peers and children recognize in a decade
The Culture
- High-performing team that wins the right way
- “Let you cook if you have the chops” environment
- Veteran team focused on customer problems and fast execution
The Benefits
- Competitive salary + meaningful equity
- Full health benefits (medical, dental, vision)
- Unlimited PTO
- Brand new equipment
- Austin HQ with remote flexibility (US time zones)
- Free Ladder membership for you and your family
- Fully-stocked gym and studio access
💪 Ready to Build the Future of Fitness?
If you’re a 10x Designer who thrives in a high-agency environment and wants to help shape the future of fitness — we’d love to meet you.
