About us:
At-Bay is a fast-growth InsurSec company (Insurance x Cybersecurity) on a mission to bring innovative products to the market that help protect small businesses from digital risks. As an InsurSec provider, we uniquely combine insurance with mission-critical security technologies, threat intelligence, and human expertise, to bridge the critical security capability gap that exists among SMBs in the community.
About The Team:
At-Bay’s Marketing Team is focused on building smarter go-to-market strategies through our innovative InsurSec approach. As a Growth Marketing Specialist, you’ll help shape how we reach, educate, and convert our target audiences, working side-by-side with Sales, Product, and Security Services. You’ll be part of a collaborative, fast-paced team that combines creativity and strategy to tell At-Bay’s story, strengthen customer relationships, and deliver measurable business impact.
Role Overview:
We’re looking for a Growth Marketing Specialist to execute and optimize campaigns that fuel pipeline and product adoption. In this role, you’ll manage At-Bay’s customer webinar program – running everything from promotion to follow-ups – and use HubSpot to build email workflows that support key go-to-market initiatives. You’ll analyze performance metrics, collaborate cross-functionally, and continuously test new ways to reach and engage our audience. This is a great opportunity for someone early in their marketing career who’s eager to learn, contribute, and grow within a high-impact team.
How you’ll make an impact:
By 3 months…
- Complete onboarding and training sessions across our product, platform, and target personas.
- Get familiar with our tech stack (HubSpot, Salesforce, Intercom, Wordpress, etc.) and understand how campaigns are built, launched, and reported on.
- Gain a clear understanding of our current onboarding campaigns and multi-channel touch points to see how marketing supports and influences the full customer journey.
- Listen to Sales and Security Services calls to learn how prospects engage with At-Bay’s offerings.
By 6 months…
- Own planning, execution, and analysis of all At-Bay customer webinars, aligning closely with cross-functional teams to drive attendance and follow-up outreach.
- Build, launch, and report on nurture and promo campaigns in HubSpot to increase product adoption, optimizing based on performance data.
- Contribute to campaign reporting and optimization efforts by tracking key metrics and sharing insights with the team.
- Collaborate with the Marketing team to update landing pages, campaign assets, and outreach templates to reflect evolving messaging.
What you’ve accomplished already:
- Supported the execution of email campaigns using marketing automation platforms like HubSpot or a similar tool – helping with audience segmentation, scheduling, and basic performance tracking.
- Assisted in pulling campaign metrics such as open rates, click-through rates, or attendance, and contributed to team discussions on potential improvements.
- Helped draft or organize campaign plans and timelines to support product launches or sales initiatives, ensuring key details and deadlines were met.
- Contributed to the planning and logistics of webinars or virtual events, including setting up registration pages, coordinating invites, and preparing follow-up emails.
- Collaborated with teammates in Marketing, Sales, or Product to gather inputs and align on messaging for customer-facing campaigns.
- Took initiative to learn from campaign results, sharing observations about what’s working and where improvements could be made.
Our estimated base pay range for this role is $90,000-$120,000 per year. Base salary is determined by a variety of factors including but not limited to market data, location, internal equitability, domain knowledge, experiences and skills. In general, if the position sparks your interest we encourage you to apply - our team prioritizes talent.
