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About the Company
Itential’s mission is to deliver industry-leading and innovative automation products that empower organizations around the globe to modernize their network infrastructure. At the core of our success is our people, our community of unique individuals, and the culture we embody. We move fast and we innovate in ways no one else can for our customers. By joining Itential, you are a part of a wildly diverse community made up of the brightest minds in the industry.Yet, despite our differences, we all share common values and goals.
These values include a commitment to maintaining a healthy and productive work environment, promoting a culture of learning and continual growth, relentless curiosity for solving hard problems and never letting anyone tell us that a goal is out of reach.We serve some of the largest enterprise, public sector, and telecommunications companies around the world and we're proud to be named to the Inc 5000 fastest growing companies three years in a row. Learn more about life at Itential here.
About you:
The Itential Marketing Team is the central nucleus for our entire company and plays a key role in generating demand and driving revenue. We are a close-knit team that has created something truly special in the network automation market. The ideal Demand Generation & Campaign Manager brings 4+ years of hands-on experience in B2B marketing and is ready to take full ownership of multi-channel campaigns that drive real pipeline results. You’ve led programs across digital, events, and ABM, know how to align efforts across teams, and thrive in fast-paced environments where strategy and execution go hand-in-hand.You’re curious, organized, and proactive.
You love building programs from the ground up, managing complex timelines, and keeping everything moving forward. You’re not afraid to take the lead and speak up when something needs attention. And most importantly, you’re excited about the challenge of marketing a complex product in a way that makes it feel simple, relevant, and exciting.
What you get to do:
In this role, you’ll play a critical role in scaling and evolving our demand generation engine. You’ll own the planning and execution of integrated campaigns, help lead cross-functional initiatives, and partner across teams to drive pipeline growth, customer engagement, and brand momentum.
- Own the strategy and execution of multi-channel marketing campaigns across email, paid, social, web, and events — aligning efforts with key business goals.
- Build and manage the marketing calendar, coordinating timelines across product launches, campaigns, and content drops.
- Manage and execute webinars and field marketing events including pre-promotion, live support, and post-event execution.
- Guide the use of video across campaigns by planning, editing, and optimizing content for YouTube, social, and digital channels.
- Lead account-based marketing (ABM) efforts by developing targeted programs, orchestrating personalized outreach, and collaborating closely with Sales and RevOps to activate priority accounts.
- Partner with our BDR team to ensure strong alignment, timely follow-up, and clear handoff from campaign engagement to pipeline opportunity.
- Own our social media strategy including content planning, scheduling, engagement, and performance analysis across LinkedIn, X, YouTube, and other key channels.
- Collaborate with our creative team to bring campaigns to life with assets like digital ads, event visuals, email graphics, and video — all aligned to our brand.
- Work with RevOps to analyze campaign performance, deliver reporting, and recommend strategic adjustments based on data-driven insights.
- Explore and implement AI-based tools (like Custom GPTs and campaign agents) to improve campaign workflows, insights, and operational efficiency.
- Manage and update website content using WordPress — building new landing pages, publishing blog content, and ensuring our web presence supports marketing priorities.
- Drive cross-functional collaboration across teams (Sales, Product, Customer Success) to ensure campaigns are aligned, informed, and impactful.
- Use tools like Notion, Confluence, and Slack to manage projects, track progress, and keep workstreams on time and on target.
- Balance creative thinking with performance metrics — testing ideas, iterating based on results, and continuously improving.
- Help shape the evolution of our demand programs while jumping in on projects where needed as every day brings something new.
To be successful in this role:
- 4+ years of experience in B2B marketing or demand generation, ideally in SaaS or infrastructure tech.
- Proven ability to lead integrated campaigns across channels (email, paid, events, social, web) and drive measurable pipeline impact.
- A proactive self-starter who owns outcomes, makes decisions, and continuously looks for ways to improve performance.
- A strong communicator (written and verbal) who builds alignment across teams and keeps stakeholders informed.
- Exceptionally organized with strong project management skills and the ability to manage multiple workstreams with competing priorities.
- Insight-driven and curious — always looking to better understand the buyer journey, experiment with new approaches, and evolve the playbook.
- Comfortable in fast-paced environments where priorities shift and cross-functional collaboration is essential.
- Confident using marketing tools and platforms (like WordPress, Notion, SocialPilot, and AI-based tools) and eager to learn new ones that improve efficiency and results.
