ABOUT KICKOFF
Kickoff is redefining fitness and preventive health. We’re the first and only place anyone can get a personal trainer and nutrition coach covered by insurance. Our elite, dual-certified registered dietitian and personal trainer coaches work with clients on weekly video calls, stay in touch through daily texts, and leverage our AI‑powered coach & client apps to deliver truly personalized nutrition, fitness, and wellness plans.- Clients get life‑changing results without the price barrier.- Coaches get a stable, high‑earning career blending expertise and cutting‑edge technology.- Payors get dramatically lower medical costs by keeping people healthy.Backed by top‑tier investors and already helping thousands of members nationwide, we’re scaling the first insurance-backed, integrated exercise‑plus‑nutrition platform.
If you’re energized by massive impact, AI that really helps people, and a mission that matters, join us and help make preventive health the accessible for everyone.
THE ROLE
We’re seeking a Head of Provider Growth to own marketing, sourcing, vetting, and onboarding of our elite dual-certified coaches (personal trainers + registered dietitians).This senior, cross-functional leadership role spans operations, product, marketing, and people management. You’ll shape the supply-side engine of Kickoff, ensuring that clients have access to the best experts in the world.
RESPONSIBILITIES
Grow top-of-funnel coach acquisition:
- Build and execute recruitment and marketing strategies to attract the best talent.
Scale and optimize our provider network:
- Recruit, vet, credential, and onboard large numbers of qualified coaches.- Craft the best-in-class coach experience to maximize engagement, retention, and availability for clients.
Lead and inspire teams:
- Manage and grow a team of coach managers, interviewers, and operations staff.- Design and refine SOPs to create a seamless, scalable supply system.- Foster a vibrant, connected coach community.
Drive product and process improvements:
- Partner with product and engineering teams to shape features that delight candidates and coaches.- Identify data-driven improvements through metrics, feedback, and experimentation.
Play a key leadership role:
- Contribute to company-wide strategy as a member of the leadership team.
WHAT WE’RE LOOKING FOR
- Supply-side or SMB growth experience:
Marketing, product-led growth, and conversion optimization expertise.
- Product and operational chops:
Able to design and optimize processes, collaborate with tech teams, and bring ideas from concept to execution.
- Data fluency:
Comfortable using metrics, surveys, and SQL (with AI assistance) to drive prioritization and decisions.
- Startup mindset:
You’re an owner—comfortable with ambiguity, scrappy testing, rapid iteration, and big swings.
- Mission-driven energy:
You’re passionate about health, wellness, and making an impact.
- Collaborative spirit:
Excited to work
in person with our team in SoHo, NYC.
NICE TO HAVE
- Experience in healthcare, provider networks, and/or recruitment/marketing.- Experience in product management or design.- Prior success building high-performance teams and communities.$170,000 - $210,000 a yearPlus 0.75% to 1.25% equityApply for this job
