Chief Marketing Officer

What You’ll Be Doing (Responsibilities):

Strategic Leadership & Brand Positioning

• Develop a cohesive, multichannel marketing strategy that elevates Blockstream as the premier Bitcoin infrastructure provider for enterprises, governments, and consumers.
• Conduct market intelligence, segmentation, and competitive analyses—tracking industry dynamics, incumbent players, emerging technology trends, and the regulatory landscape.
• Refine brand messaging, tone, and positioning across diverse audiences: enterprise, developer, institutional, and retail.

Unified Demand Generation

• Oversee acquisition, engagement, and retention across all three main lines of business: consumer, enterprise, and asset management.
• Deploy high-performance campaigns across digital channels (Google, LinkedIn, X/Twitter, Reddit, TikTok), programmatic advertising, email, SEO/SEM, and events.
• Advance content, community, and influencer programs tailored to blockchain and Bitcoin, with a focus on trust-building.

M&A Marketing Integration

• Lead post-acquisition marketing integration: rebranding, product messaging harmonization, and channel rationalization.
• Develop coordinated cross-product launch and communication plans to capitalize on synergies.

Marketing Operations & Measurement

• Define KPIs such as share of voice, lead generation, CAC, LTV, activation rates, and retention.
• Establish an advanced marketing tech stack (CRM, analytics, marketing automation), and build data-driven funnels and attribution reporting.
• Guide A/B testing across campaigns, landing pages, onboarding flows, and in-app prompts.

Thought Leadership & PR

• Drive executive-level PR and media strategies, showcasing company wins, product launches, and the significance of our infrastructure (e.g., Liquid, Lightning).
• Position Blockstream leadership as influential voices in Bitcoin, policy circles, research forums, and developer conferences.
• Oversee whitepapers, case studies, partner narratives, and speaking opportunities.

Team Development & Collaboration

• Build and lead a high-performing global marketing team spanning brand, digital, ABM, PR, product, partner, and content functions.
• Collaborate closely with Product, Engineering, Sales, BizDev, and Finance to align go-to-market and corporate goals.
• Serve as a mentor and culture carrier within Blockstream.

What We Look For in You (Required Qualifications):

• Location: Preferably Bay Area, hybrid; expected to work from our Menlo Park office 30% of the time.
• Leadership: 10+ years of experience leading marketing teams at B2B2C technology, fintech, or blockchain companies.
• Domain Expertise: Deep understanding of Bitcoin, Layer‑2 networks (e.g., Lightning), DeFi, and sidechains; ability to articulate protocol differentiation.
• Strategic & Data-Driven: Experience with market segmentation, competitive mapping, product positioning, and M&A brand integration.
• Demand Generation Expertise: Mastery of acquisition, lifecycle, funnel optimization, channel mix, and collaboration with performance teams.
• Operational Excellence: Strong analytical skills in dashboards, CRM, and MarTech stack implementation.
• Communications: Exceptional writing, public speaking, PR, and marketing agency oversight skills; experience collaborating with IR.
• Organizational Leadership: Proven track record of building, mentoring, and scaling global teams in high-growth, geographically distributed environments.
• Collaboration & Influence: Comfortable presenting to the Board, investors, and C‑suite; strong cross-functional collaboration. Experience with public companies is a big plus.
• Education: MBA or equivalent advanced business degree (preferred).