We're looking for a strong Retention Marking Manager to join our team and lead our retention strategy and emerging CRM Channels.
What You’ll Do
- Own our retention strategy across email and emerging CRM channels.
- Plan and execute the promo calendar, working closely with our digital ad agency.
- Build and optimize journeys and automations—from lead gen and welcome to replenishment and win-back.
- Manage campaign planning, QA, segmentation and A/B testing in Klaviyo.
- Oversee our subscription program (through Skio) and brainstorm churn-reducing strategies leveraging different touchpoints and available tools.
- Partner with creative, ecommerce, and product teams to brief and deploy personalized, performance-aligned messaging.
- Partner with CX to assist with squashing bugs, implementing changes based on customer feedback and analyzing VOC insights.
- Evaluate, refine & launch new channels: loyalty, referral/ambassador programs, sponsored events, retail activations, compliant SMS and affiliate networks.
- Analyze CRM and retention performance across key customer cohorts.
- Maintain data integrity and ensure compliance across Shopify, Klaviyo and additional tools.
What You Bring
- 6+ years in retention or lifecycle marketing—DTC experience is preferred
- 2+ years working with Shopify (preferably recent experience or familiarity with platform changes/updates over time).
- Deep knowledge of Klaviyo as well as experience with loyalty/referral software, subscription software and common retention marketing tools.
- Strong analytical skills and comfortable working with CRM dashboards, ecommerce reporting tools and customer segmentation.
- Data instincts: the ability to define/slice cohorts, look at LTV/CAC through different lenses and understand attribution modeling to tell a crisp story.
- Operator mindset: bias for action, MVP over analysis-paralysis, budget-conscious.
- Excellent project-management chops: you hit deadlines and ensure the team (both internal & external) stays on target.
- Comfortable in Figma – you’ll be supported by a dedicated design team but able to collaborate effectively on design and copy.
- A passion for plant-based wellness.
- Nice-to-have: familiarity with regulated or age-gated categories (CBD, supplements, alcohol, etc.) is a plus.
- Nice-to-have: experience launching referral programs, supporting in-person events and partnering with retailers for targeted activations.
Why You’ll Love It Here
- Impact from Day 1 – you’ll lead retention marketing with an established brand and customer base.
- Autonomy + Support – run your playbook with backing from a seasoned team.
- Growth Runway – help shape new revenue streams and hire your future team as the business grows.
- People First – maintain a healthy work/life balance and take advantage of endless opportunities for growth.
- Employee Benefits – Competitive salary + performance bonus, health insurance, generous PTO and a monthly free product allowance.
About Us
Papa & Barkley was born from our founder's search for a natural solution to relieve his father’s debilitating pain. The first version of our Releaf Balm was created using a borrowed crockpot and from those humble beginnings, we’ve grown into an established industry leader in the cannabis wellness space. We focus on thoughtful sourcing, minimal processing, quality ingredients, science-backed formulations and complete transparency – from soil to shelf. We’re on a mission to unlock the power of cannabis to improve people’s lives.While we’ve been working with licensed cannabis retailers for over a decade, our DTC channel first launched in 2019 and has been growing at a rapid pace.
Our small (but mighty) DTC team mixes start-up hustle with the stability and resources of an established parent company, allowing us to focus on product innovation and customer delight. If you thrive in an ownership culture and want to shape the future of hemp e-commerce, we’d love to meet you!Mammoth Distribution provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.Qualified Applicants with arrest or Conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. This role requires:
- Respectful collaboration/interactions with colleagues and customers
- Access to internal and customer records, handling confidential business information
Mammoth Distribution reasonably believes a criminal history may have a direct, adverse and negative relationship potentially resulting in a withdrawal of a conditional offer of employment. Background Check Required.
